Browsing: Opinion

Opinion
What Kiwi kids do for kicks and more
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This week from The Media Counsel: What percentage of 13-year-olds have mobile phones? You’ll smack your gob in disbelief. Why do you need to be on LinkedIn? Hitwise Lifestyle slices and dices Kiwi web traffic for our corporate consumption. Size does matter – Aussie marketers talk up 2010 budgets.

Opinion
Kiwi brings Westfield UK into digital age
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Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.

Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …

Opinion
Economic recovery: are we there yet?
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“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.”  – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009)

MediaWorks …

Opinion
US Xmas sales tactics hitting market now
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How are US retailers approaching this year’s Christmas season, as consumer spending continues to decline? Holding back stock, broadening or simplifying inventory and lunchtime sales are some of the ways to keep customers engaged.

Read all about it. Consumer-Counsel-The-New-Shopper-19-Oct-09

Opinion
Good and bad behavioural targeting
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Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.

Read all about it …

Opinion
Kindle, rail, travel moods & more
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Numbers are crunched by The Media Counsel this week: The % of NZ’s who travelled to get away from someone The % of people downloading Amazon e-books instead of paper The number of software apps in Microsoft Office Starter 2010

Opinion
Customer reviews: gold or turds?
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The Media Counsel investigates the ups and downs of online product reviews. Can you turn a negative review around?

Download The Media Counsel’s Consumer Counsel Customer Reviews factoid and let us know if you agree or disagree in the comments.

Opinion
Hit for Six: DraftFCB
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Welcome to our new feature, Hit for Six, where we put agency heads in the inquisition chair for six quick questions. Let’s get to know our marcomms community. Prepare to be enlightened. First victim, Justin Mowday from DraftFCB.

Name: Justin Mowday, Managing DirectorCompany: DraftFCBNo. of staff: 120 …

Opinion
Searching for answers
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Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …

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