This week in the Consumer Counsel: Global food giant Danone thinks the “world at large has gone, and is still going through, a profound transformational phase which will have a long-lasting impact on society and on consumer behaviour.” And there are six converging trends it believes businesses need to pay attention to.
This week from The Media Counsel: BBC television content is now available on your mobile. Let the floodgates open.
This week from the Media Counsel: Women’s magazines and classified-centric titles fared worst in the latest readership survey. But which publications bucked the trend?
This week from the Consumer Counsel: What do frugal consumers want in their new products? Smart, cheap innovation, it would seem.