Browsing: News

News
Twitter in yer face
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We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is to make a chocolate bar that tastes like the colour yellow, using …

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Toyota’s terror marketing backfires
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This month in California, Amber Duik sued Saatchi & Saatchi for US$10 million for terrorising her as part of a campaign for Toyota.

Duik claims she was harrassed by emails from a man called Sebastian Bowler, who said he was on the run from the police, knew where she lived …

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$22m facelift for Paper Plus
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The Paper Plus Group has announced a nationwide investment and refurbishment plan to the tune of $22 million over the next two years. That’s a daily spend of more than $30,000 until December 2011.

All of the company’s 106 stores will be renovated, plus another 20 or …

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Kidspot right on the button
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Got young kids? Chances are you probably browsed one of these websites last week, the most visited sites according to Nielsen. Or perhaps not. Please tell us your recommended sites in the kids and family category.

The top five sites are all packed with advice, child development info, directories and …

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Gumboots and .99 among BeST Designs
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Orthopedic gumboots, an elastic chair, a restaurant up a tree, a sheep drencher inspired by a beer bottle, the world’s safest trampoline and a coat stand shaped like a twig were among some of the most colourful high profile winners at the national 2009 BeST Design Awards.

Organised by …

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iProspect wins MySpace
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Just three weeks after launching in New Zealand, iProspect has won the MySpace account.

The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister agency, Carat.

MySpace was looking for a like-minded progressive digital media …

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NZ-made software slinks into UK market
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If you’ve got a product for facilitating customer relationship management that gets results, the big hurdle is to get global distribution. ActionStep, a leading New Zealand Software as a Service (SaaS) provider, has signed an agreement with UK-based Deskforce to deliver ActionStep’s CRM+ hosted solution to its 20 …

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Media queenpin joins TVNZ board
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She knows a heck of a lot about newspapers and radio, now recently retired Joan Withers is stepping into the director’s boardroom at TVNZ. She replaces Phillip Melchior whose term recently expired.

Withers was chief executive of Fairfax Media from 2005 to June this year, when she retired from …

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First Rate juggles senior line-up
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New Zealand’s largest search marketing agency, First Rate, has announced some new appointments and promotions. With offices in Auckland, Sydney and Melbourne, it is the fastest growing online direct response agency in Australasia.

Former chief operating officer Kevin Francis has been promoted to chief executive officer. His opinion piece …

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New Telecom logo meaningless
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Starburst, snowflake, asterisk, abstract wires? Your guess is as good as ours in describing Telecom’s new logo, designed by Designworks.

“What we are saying here to people is that this is all about you. It is literally whatever you want it to be. This is about self-expression,” says Telecom …

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Australasian creatives rank high at Cannes
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The first publication from Cannes Lions reports on the most awarded countries in this year’s advertising festival, plus data gathered from the festival in the past ten years.

This year New Zealand won 21 Lions, making it the 11th top country in the world. Australia came in fourth, with …

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DraftFCB wins Sept Art of the Envelope
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Congratulations to Jane Jamieson and Leisa Wall from DraftFCB for winning the September Art of the Envelope direct mail competition with their entry ‘Daylight Robbery’ Bond & Bond. Candida, New Zealand Post and Kinetic 121 award each monthly winner with a $1,000 Westfield voucher. And Brodie Lawry from MintFCB was …

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Paranormal success for viral campaign
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The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!

How did it get …

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NZ Auto Salon ready to pimp your ride
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They know boy racers are into Beemers and babes, so NZ Auto Salon has put both on the cover of its first issue. The November issue goes on sale from 27 October.

The Australian magazine started in 2002 and is the fastest-growing men’s title in the market. Adrenalin Publishing …

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Competition fierce for event producers
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New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.

In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …

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Cyberspace hunt for Stephen King book
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Stephen King fans are frothing at the mouth to find extracts of his new book, Under the Dome, scattered all over the worldwide web. Launched by Hodder and Stoughton, it’s probably the biggest game of literary hide and seek ever seen.

The epic novel features more than 100 characters …

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ECD Jeremy Taine resigns from Ogilvy
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Jeremy Taine has resigned as executive creative director at Ogilvy effective 12 November. Basil Christensen and Damon O’Leary have been named as joint executive creative directors and will oversee Ogilvy’s national creative department.

Jeremy joined Ogilvy when the company he owned with Roy Meares, MTC, was acquired. Over …

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Beautiful display for the beautiful game
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An Adshel bus shelter was transformed into a full-on football environment last week.

On Auckland’s Queen St, a whole bus stop was wrapped in images of a grandstand of Arsenal fans. Waiting commuters soaked in the sounds of chants and cheers of thousands of football fans from hidden speakers …

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O’Sullivan to run Naked
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Media director Matt O’Sullivan has resigned from Carat to set up the New Zealand arm of Naked, the international media agency.

The well known media buyer and planner was at Carat for a massive nine weeks and previously held senior positions with Media Edge CIA.

His ‘director’ role commences …

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Local script wins at WILDsound Canada
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Aucklander Glenn Wood has won a screenplay competition at the WILDsound Film Festival in Toronto.

His sports comedy screenplay Heartbreak Knoll, “in the vein of Dodgeball and Blades of Glory”, was selected from over three hundred entries as one of three winners in their fall festival. The first act will …

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Change of guard at CAANZ
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Bryan Crawford, group CEO of DraftFCB, is the new elected president of CAANZ for a two-year term.

“I’m honoured to take on the position of CAANZ president,” says Crawford. “The industry has some challenging times ahead. My goal is to do everything I can to ensure the ongoing success …

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The Darby and Farrier Factor on George
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George FM has secured two eccentric TV personalities for its Saturday morning slot. Rhys Darby and TV3’s David Farrier are hosting the Cryptid Factor, 8 –10am. The best descriptions of the show are from the funny men themselves.

Cryptozoologists David Farrier and Rhys Darby

Darby says:If I ever …

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Keeping it rural: farmers’ fave sites
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If your business is rural, you’ll want to know NZ’s most popular sites in the rural category for September. Attractive design is obviously not a priority for these websites; it’s all about information, easy navigation and the best deals for Friesan weaner bulls and fricken huge log …

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Climate justice song: marketing crash & burn
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Have you heard the celebrity remake of Midnight Oil’s Beds are Burning for the Tck Tck Tck campaign? I’m afraid it’s necessary to see how lame it really is. Critics have been lambasting it for the past week.

How did they get it so wrong …

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YouTube hits 1 billion views per day
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The online video phenomenon cracked another mighty milestone last Friday – one billion views per day. That’s more than 11,500 views per second. YouTube’s blog post by CEO Chad Hurley, cutely titled Y,000,000,000uTube, tells us that he joked with Steve about crowning themselves the burger …

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