Browsing: News

News
‘Your Big Break’ campaign lures punters
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Two New Zealand film-makers, Tim McLachlan and Rajneel Singh, have made it through to the top five in 100% Pure ‘Your Big Break’ short film competition. And Tourism New Zealand is pretty chuffed with the campaign’s success.

News
Adshel sales director to explore the Lion City
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Adam Butterworth, Adshel’s sales director in Australia and New Zealand, has been promoted to chief executive officer of Clear Channel Singapore, where, according to insiders, there is approximately 20-30 percent less to talk about with work colleagues because the weather is always the same.

News
Colenso gets its Brits out
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Colenso BBDO executive creative director Nick Worthington has beefed up the agency’s roster with a couple of new foreign imports after snaffling young UK creative team Will Bingham and Victoria Daltrey.

News
London’s burning
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London (and 42 Below) gets burned Kiwi (and 42 Below) style. An oldie, but a proverbial goodie.

The social media expert explained.

Eye of the Tigermouse.

‘Branding’ gets taken to a whole new, ridiculous level (read about the ensuing Ray-Ban controversy here …

News
Internet Bureau and Catch!Media get a merge on
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The Internet Bureau (IB), “the original New Zealand online media buying agency”, is set to join forces with digital acquisition company Catch!Media, with the decision to merge based on continued online advertising industry growth and the need for a full-service digital offering.

News
Wallets set to creak open in 2010, say boffins
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It’s music to the collective ear of Kiwi marketers: according to the latest data from Statistics New Zealand, total retail sales in New Zealand were up 0.8 percent ($46 million) in November, following two months of flat retail results in September and October. Added to that, the latest Roy Morgan-ANZ poll showed New Zealand consumer confidence hit a three-year high in January, with a recovery in the housing market and a possible peak in the unemployment rate creating more optimism for both current and future conditions.

News
Aussie daily deal website sets up shop in New Zealand
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There are already plenty of daily deal websites operating in New Zealand, but popular Australian shopping site Catch of the Day thinks there’s still room in the market for another one and will start offering its cheap wares to insatiable online shopping Kiwis on 1 February.

News
DraftFCB catches a butterfly
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DraftFCB has scooped round two of MSN’s trans-Tasman Butterfly Award, a competition designed to recognise Australasia’s online advertising creativity.

News
Good Morning, Mr Jones
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Those fortunate enough to still be at home watching television every weekday morning will have a new face to contend with in 2010 after it was announced Hadyn Jones will replace Steve Gray as co-host of Good Morning, joining Sarah Bradley and Brendon Pongia on the couch to discuss things like gardening and emotions. 

News
Ogilvy bags trifecta
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The advertising lazy susan has spun again in early 2010, and this time it’s Ogilvy announcing three new additions to its creative department.

News
Royal endorsements bring international brand exposure
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Most brands are happy to get a celebrity endorsement (even when it’s fairly incongruous) as long as it raises awareness of the product. And, thanks to Prince Willy the Charming (and his dutiful media army), the profiles of such things as brand New Zealand, Kia Kaha clothing,  Monteith’s New Zealand lager, over-budget legal buildings, barbecue culture and little spotted kiwis are now most definitely on the rise overseas.

News
Aim Prox puts three in the box
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AIM Proximity, the world’s second best direct marketing agency according to the recent The Won Report, has announced the appointment of a new creative director, channel planning director and production director.

News
ADFEST extends deadline for entries
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Due to popular demand from the region’s agencies and production companies, ADFEST, the only Asia Pacific advertising festival originating from Asia, has agreed to extend the deadline for entries until 31 January.

News
Prince William’s trip used as excuse to show old Kiwi tourism ads
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As Bonnie Prince Willy jaunts around New Zealand on his regal tour with around 60 foreign journalists capturing his every forced smile and hoping he’ll spill tomato sauce on his suit at the upcoming governmental barbecue, much has been written about the value to ‘brand New Zealand’ in terms of the positive exposure his jet-lag infused trip will generate.

News
New year, new ratings, new hosts, new news
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With the new news year unofficially restarting today and the A-list hosts from both networks back punching the clock, it’s the perfect time to delve into the murky depths of 2009’s news ratings data.

News
Stunning new research shows old research was correct
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Shocking results from further in-depth studies conducted over the summer break by the diligent researchers at Dresden’s Bikini Institute prove that fictional studies from late 2009 were correct: StopPress readers are in fact far superior to their peers in almost every conceivable way and also haven’t put on any weight over Christmas.

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