Browsing: News

News
Gaff Laff
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And now for the goobledegook press release of the week. Try saying it without breathing. Impossible.

AUCKLAND, New Zealand – August 25, 2009 – As part of NetApp’s cloud computing news announcements today, NetApp (NASDAQ: NTAP) highlighted its close relationships with industry-leading Information Technology (IT) vendors and enterprise Value Added Resellers …

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Aussie GAS spends in NZ
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The millionth Aussie tourist just flew through our customs lounge.

Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.

A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the …

News
Real Groove gets ex Mocker
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Real Groove magazine has a new brand manager, musician Paul Lightfoot, once guitarist for The Mockers in the 80s and last seen doing covers of The Church at Auckland’s PR Bar.

Lightfoot’s past ad manager roles have been with Management mag, Metro and at Prime TV. He’s …

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Supergroover on Kiwi FM
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Did anyone listen to Karl Steven’s debut on Kiwi FM on Sunday? The Supergroove frontman hosts The Kiwi House from 5–6pm, with replays on Thursdays at 3pm. He interviews well known Kiwis and they play their favourite tunes. Steven’s first guest was Dave Gibson from ElemenoP, and …

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Special wins Orcon
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Special has won the Orcon account following a three-way pitch.

It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …

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Trends’ American lover
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Trends Publishing International has teamed up with like-minded US design company Dwell to cross-market their resources—a significant boost for both companies in both markets.

In 25 years Trends has grown from a local series of kitchen and bathroom magazines to one of the largest independent media companies in New …

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Australia up for grabs
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The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …

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New fish in The Pond
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Simon PoundHadleigh Averill

How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.

Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …

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New eyes for Insight
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Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in …

News
Embarrassment corner
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It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …