Browsing: News

News
Australia up for grabs
By

The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …

News
New fish in The Pond
By

Simon PoundHadleigh Averill

How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.

Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …

News
New eyes for Insight
By

Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in …

News
Embarrassment corner
By

It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …

News
Battle lines forming over TVNZ
By

Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.

Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.

Major accredited agencies have …

News
Finalists announced in marketing awards
By

New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New …

News
Edgy Esk Valley
By

After 20 years of black labels, Esk Valley wines are going whiter and brighter to be more eye-catching on the shelves.

Old Esk Valley (left) and New Esk Valley

The Hawkes Bay winery is known for its traditionally made boutique wines, but the relaunch gives the label a contemporary appeal …

News
Green shoots for marketing & media
By

Could spring winds finally be blowing to a marketing budget near you?

Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.

The optimism is in stark contrast to …

News
Sexy revamp for NZ Marketing magazine
By

So we’re blowing our own trumpet—why not? HB Media’s acquisition of NZ Marketing heralds a boost of confidence for NZ’s media industries. The magazine’s revamp includes a fresh design, gruntier content and DLB, the official publication of the Marketing Association of New Zealand. Topics have …

News
New strategy for Film New Zealand
By

Film New Zealand now takes care of its own marketing and promotions. Previously it was the job of New Zealand Trade and Enterprise’s Investment New Zealand.

Minister of Economic Development, Gerry Brownlee, says “the new direction Film New Zealand has decided to take allows it to work with the …