1. Favourite local campaign that isn’t yours

The amazing Valentines ballad for DB Export from Colenso BBDO – ‘I’m drinking it for you’, as part of a larger integrated campaign. This is fantastic because at its core it is quintessentially Kiwi, but shows that great Creative doesn’t need to be constrained by traditional time lengths of a 30-second or 60-second spot.

2. Favourite campaign that is yours

Google’s Helpfulness Campaign – ‘Here to help’. Communicating in a foreign language. Enabling creative lessons in classrooms. Finding vital information during a natural disaster. This marketing campaign from the US reminds people of the different ways that Google products can be helpful, in moments big and small.

3. Favourite international campaign

Renault All-New Clio – ’30 Years in the Making’ tells an emotional love story, almost through the eyes of the Clio car. We see the vehicle evolve through the decades alongside society and the two protagonists. Not to mention a timeless track (Wonderwall) that draws you in.

4. Least favourite campaign

By Sandy Hook Promise – ‘Back to School Essentials’. This incredibly powerful piece of creative shouldn’t even need to exist. It really is an emotional gut punch. I love the execution but it pains me that children in the US need to even worry about gun violence in schools.

5. Your own biggest success

Despite challenges this year, I’m proud of the way the Google New Zealand team has stepped up. We recently hosted a YouTube Incident Response Workshop in Wellington, in consultation with the NZ Government and GIFCT companies, as part of our ongoing commitment to the Christchurch Call. I’m also really proud of how Google is investing in New Zealand. Fromdigital skills, supporting YouTube creators to making sure New Zealand’s iconic beauty is captured in Street View. The Google New Zealand team is also growing and we’re now nearly 50 strong with a new office in Auckland.

6. Most significant launch/innovation/thing of the year

What excites me the most about Google is its commitment to innovation, and ambition to apply ground-breaking Artificial Intelligence in a way that aims to improve the lives of many – especially through healthcare. Emerging technologies present new ways to innovate and elevate healthcare, for example in India they’re using AI algorithms to better detect diabetic retinopathy. It’s incredible!

7. Best brand

I had the privilege of meeting Tim Brown this year – the founder of AllBirds. Tim started life as a professional footballer playing for New Zealand. He also played league football, taking up his position in midfield for Newcastle Jets in Australia and Wellington Phoenix. Since his days playing football Tim always had an interest in shoes. He felt they were a category that was over-designed and over-logoed and saw an opportunity to make shoes out of natural materials, something which had been overlooked so far.

Together, with Joey Zwillinger, he began developing their idea for a sustainable shoe. Together, they crafted a revolutionary wool fabric made for footwear. After developing their process and perfecting their model, Allbirds officially launched on 1 March 2016 with only just one shoe.

Much like their shoes, the brand is simple, clean whilst using inspirational messaging and images. Their customers trust the brand and in turn are huge advocates! I now have three pairs.

8. Heroes

Google’s recently released 2019 Year in Search video is attribute to the heroes around the world. Throughout history, when times are challenging, the world goes looking for heroes. And this year, searches for heroes — both superheroes and everyday heroes — soared around the world. I think it’s a lovely look at the many varied, interesting and impressive heroes in our world.

9. What died in 2019?

Prime time! Right now, we’re at the centre of the biggest change in how people around the world watch video content, and with this comes a revolution of the traditional “primetime”. Instead of any single block of the day when the biggest audience sits down to watch something, it is now much more individual and suited to personal needs, schedules and curiosities. The rise of online video means viewers now demand the freedom to watch whatever they want, whenever they want, wherever they are, on any device! Digital video is booming as people increasingly seek out content that delivers on their immediate needs and passions – and they’re no longer beholden to set programming schedules.

10. What’s the biggest mistake marketers will make in 2020?

The greatest mistake that marketers will make in 2020 is not taking action and changing the way they have done things in the past. Now is the time for advertisers to be inspired, rather than do things the same way they’ve always been done.

We are at such a pivotal point in marketing evolution and what I describe as the “great separation” is underway. The gap is growing between businesses that are leveraging data, Machine Learning and automation to anticipate a user’s intent to drive business results vs. those businesses who don’t. And this great separation poses an existential threat to the future of a client’s business to be on the wrong side of this gap.

Businesses that are winning are understanding the signals of intent, and even predicting intent. They aren’t marketing to the average, instead, they are understanding their most valuable customers, and investing to attract and retain them. We get the privilege of seeing some incredible New Zealand businesses grow and take on the world and the one thing they all have in common is that they are embracing this change!

Year in Review is brought to you by oOh!media.

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New World with their latest TVC ‘Enjoy Christmas ‘round at ours’ is a story of classic Kiwi Christmas cheer which viewers found extremely relevant and enjoyable.

The New World advertisement won the Colmar Brunton Ad Impact Award for three key reasons:

1. Meets Needs
2. Brand Love
3. Enjoyment

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1. Favourite local ad that isn’t yours

L&P Zombies. Some of the blog comments were even funnier than the ad (and we all know how few favourable comments there are).

2. Favourite campaign that is yours

Our new Briscoes brand ad. The first we’ve done in a 30 year relationship and the start of an exciting journey.

3. Favourite international campaign

I was going to say the Allbirds letter to Amazon but you beat me to it, so it will have to be the Losing Lena campaign. Noticeable and necessary.

4. Least favourite campaign.

The consensus from Dad and his mates at the Norsewood Pub is that those funeral insurance ads asking if ‘you’re ready to pop your clogs’ can be a bit off-putting when you’re just trying to enjoy a handle of Tui.

5. Your own biggest success

Managing to stay relevant in an industry where experience is becoming more and more undervalued.

6. Most significant launch/innovation/thing of the year

From where I’m sitting (at my desk), the Stanley St. buy-back from Ogilvy was pretty ballsy.

7. What should be un-invented

Buzz-words like disruption. If every brief asks for something disruptive, perhaps the opposite is what will end up being the most noticed.

8. Lamest trend

Fad diets. It’s getting more and more difficult to find hardy long lunching companions these days.

9. Best Brands

Having moved back from Hawke’s Bay this year, I’m basing best brands on ease of changing address. So Nespresso, My Food Bag and Mercury, take a bow. (Telco’s and Tele companies not so much).

10. Best stoush

The Queen and Prince Andrew. Not so much of a stoush but she did cancel his 60^th birthday. Or Hilary Barry and the anti-vaxxers.

11. Heroes

Joshua Thompson and his redundancy support clown.

12. Villains

Mark Zuckerberg and his reluctance to take responsibility for divisive content.

13. What died in 2019

Well, it still has a pulse but TV3 appears to be on life support. It will be a sad time for New Zealand broadcasting if it does breathe its last breath.

14. What’s the biggest mistake marketers will make in 2020?

Sacrificing brand building for short-term engagement. It’s happening now and looks like continuing.

Year in Review is brought to you by oOh!media.

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1. What is your favourite local campaign that isn’t yours?

There are two campaigns we particularly liked from Clemenger Wellington this year. With a history of exceptional work for NZTA, the Belted Survivors work felt fresh and showed a great understanding of the audience.

The second campaign for ECCA – Gen Less, is the campaign that the world needs right now. It tapped into the purpose-driven work consumers are seeking, but also created a way for different generations to unite behind their beliefs instead of their age. Both are powerful pieces of work that we’d have been proud to make.

2. What is your favourite campaign that is yours?

This is a tough question, but personally I’m really proud of the #AltTextForAll campaign we created for Blind & Low Vision NZ.

This wasn’t just about creating an ad, but using the campaign to start a movement. The end goal is to inspire everyone to use Alt Text to make the 6.6 billion images we share every day more accessible for people with sight loss.

If you haven’t already, join the movement at www.alttextforall.com

3. What is your favourite international campaign? 

The Burger King ‘clown free’ campaign is just another great example of the seemingly never-ending ways that they can have fun at their rival’s expense. As creative campaigns with longevity go, this is one to aspire to.

4. What is your least favourite campaign?

The recent christmas ad from Peloton would have to be a major fail. It was cringe worthy to watch. I haven’t seen anything that bad since the Kendall Jenner Pepsi commercial.

5. What is your own biggest success in 2019?

For us, it has to be the creative work that we have produced this year — all on relatively-tight budgets we have created several campaigns that we’re really proud of. We have always been a strong digital agency, but this year we have taken our creative work to the next level by producing some big, bold ideas for our clients. Each one has been underpinned with a smart digital approach to ensure that they have the extra edge.

6. For you, what is the most significant launch/innovation/thing of the year?

Banning plastic bags. This one change has created a much broader impact. It’s caused us to re-evaluate many decisions – from plastic wrap to electric vehicles and where our waste goes. It has been responsible for waking a ground root environmental consciousness in most of us that companies can’t continue to ignore.

7. What should be uninvented? 

Married at First Sight – please.

8. What do you think is the lamest trend?

Flossing – seriously who wants to see uncoordinated middle-aged people trying to do this.

9. What are your best brands?

MEC and Patagonia for leading the way in a purpose-driven world. Allbirds for their response to the Amazon copying saga. And Ethique for helping us all (or at least my daughter) kick the bottle.

10. Best stoush for you this year? 

Donald Trump versus the world (again).

11. Who are the Heroes?

Greta Thunberg on an international scale and Jacinda Ardern locally. Both have delivered a strong year of leadership.

12. Who are the Villains 

Prince Andrew, Israel Folau and Trump (of course).

13. What died in 2019? 

Our hopes and dreams for a Rugby World Cup hat trick.

14. What’s the biggest mistake agencies will make in 2020? 

Ignoring how tech and automation will impact businesses. This is a double-edged sword – but the agencies that are investing in data smarts, automation and AI will do well in 2020.

15. If there were no laws for 24 hours, what would you do?

Hack Trump’s Twitter account and spread some global love (or street justice).

Year in Review is brought to you by oOh!media.

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We will be back to fill up our newsfeed and hit your inboxes from the 13th of January.

What a year its been! We’ve had a lot of ups and downs as a business, as an industry, and as a nation. We’ve learnt lessons the hard way, took some easy wins and officially said ‘fuck right off’ to the 2010 decade. At last.

Here at StopPress, we wanted to thank you for another year of support, lively comment debates, 40,000 PR emails, free shit, boozy lunches and getting to be the port of call for a lot of what happens in this manic industry.

This year marked our tenth anniversary, and since 2009 StopPress has gone from strength to strength, from conception it has strived to bring the best agency, marketing and media news to our industry. Being largely carried in part by Vicent Heerigina’s and Martin Bell’s hive minds, Ben Fahy’s dry humour, Damien Venuto’s heartfelt connection to all his work, Erin McKenzie’s determination and clock-like organisational skills, and our ever turning clog of fantastic contributors and sponsors who have made the site what it is.

As we send off the 2010 era, it’s a time to reflect on what we have achieved. Besides solidifying ourselves as a leading, trusted voice in the industry, we have also had some very well-deserved wins. Ben Fahy took out editor of the year in 2015 at the MPA’s, and Damien Venuto took out Supreme Editor in 2017. Also in 2017, our commercial manager Vernene Medcalf won MPA Sales Person of the year. Our most recent editor, Erin McKenzie won Rising Star in 2018. NZ Marketing Magazine, our parent mag, this year won the Supreme Magazine Award.

As 2020 approaches faster than my nan to a plate of baked goods, our simple site got a much-needed makeover, not only because we want to keep the magic alive in this relationship, but it’s important for StopPress to keep up with the modern moving’s of the industry, including having a swish as site that’s bound to make anyone hot under the collar.

So thank you to our industry for your support over the past ten years and in 2019. It has been full of ups and downs, movings, shakings, sad dog commercials, world cup wins and loses. We wouldn’t have been able to do it without each and every individual.

Have a Merry Christmas, a happy break, and try not to do anything dumb. We will see you all in 2020.

Love, the StopPress Team.

The post Feliz Navi-done: Happy Holidays from StopPress appeared first on stoppress.co.nz.

For the Australia/New Zealand region, DDB New Zealand and Special Group each took a silver award in both the New Zealand Creative Agency of the Year category and New Zealand Digital Agency of the Year category.

In the New Zealand Media Agency of the Year category, it was OMD New Zealand and PHD New Zealand shining with silver awards.

Meanwhile, Special Group took a gold award in the Australia/New Zealand Independent Agency of the Year category and Motion Sickness took a silver award in the Australia/New Zealand Production Company of the Year category.

The Australia/New Zealand Social Media Agency of the Year category saw a gold awarded to DDB Group NZ.

In the awards for People, Motion Sickness founder and creative director Sam Stuchbury was the only New Zealander to make the winner list, with a gold in the Australia/New Zealand Young Achiever of the Year category.

All New Zealand and Australia winners can be seen here.

The post DDB NZ, Special Group and Sam Stuchbury see gold at Campaign Asia Agency of the Year appeared first on stoppress.co.nz.

Q&A with Debbie Kitson, Carolyn Armstrong and Annie McCulloch.

What have been the biggest changes in the recruitment sector?

Lots of changes – huge increase in digital, UX/CX, motion, experiential space and as a result, roles in those sectors.  Roles that never existed before becoming the new norm and often titles are very different from past. Roles with the same title can often be quite different – less standard roles than ever before. Constantly evolving landscape.  More variety in the roles that we place than ever before.

More candidates seeking work/life balance, and we have noticed especially corporates put a lot of value on this and make it a priority. Agencies are getting there on this front!

Design roles have evolved and in many cases, experience in digital to some degree is often required. Technical requirements continue to evolve as software changes and come and go.

The way we advertise and maintain our brand presence of course has evolved to include a lot of social media and we are always assessing the effectiveness of what works best.

What have been some of your biggest triumphs?

There have  been some big changes for us as a team, and we have come through them far stronger and it has given us clarity and drive to continue to be genuine and authentic in our approach and to support each other as a team

Maintaining long term relationships with amazing clients who have genuine partnership with us is a continued triumph and something very important to us. Developing new connections, learning about their business and building those on a basis of transparency and honesty.

Highlights so far?

For us, being involved in the creative community and supporting organisations and people who are championing positive change, inclusivity and community continues to be something we are very proud of. We genuinely enjoy being part of the creative space in Aotearoa and partnering with various supporting organisations…like Stoppress, Design Assembly, TDC (Type Directors Club), DINZ, Coms Council among others over the years.

What are some of your favourite projects?

We love a bit of brand refresh of our own and seeing our brand develop over the years has been fun.  Its evolved with us as a business. And we are proud of how it represents us. Our notebooks showcasing talent are always a hit!

Also finding our fabulous new office space at The Scrapyard in Grey Lynn

We’ve got some fabulous clients and we love being a part of what they do and sharing their successes too.

What are some of the biggest lessons you’ve learnt?

Deciding to take a stand on things, cutting out connections that don’t represent the same values we have. It’s not easy but we’ve learned that sometimes freeing our business from things that impact negatively on our team and overall business is the best way forward.

Learning new tech! It’s constant!

Predictions for the next 10 years?

One thing’s for sure there will be constant evolution and change.  We’ve seen loads in the last 10 years and that will just amplify more and more.  We just need to keep moving with it and embrace all the new opportunities it will offer, learning at every opportunity along the way.

Of course, technology will continue to impact on the industry and also on how we do business. It will provide both positive outcomes and challenges we will need to evolve with.  We hope that as the world continues to be closer because of technologies agencies and studios will embrace working remotely with staff both locally and internationally to a greater degree.

Human connection is still at the core of what we do, and we put value on meeting candidates and clients personally and feel this truly does make a difference to the outcome.

This story is part of our wider celebration of StopPress’s 10 year anniversary. To check out more, click here.

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There is nothing I love more than when an advert brings us all together for the holidays. Especially when that community is fueled by hate for this, now viral, Peloton bike ad. Personally, I don’t think it’s sexist, however, it is clueless, stupid, and unrealistic.

Which brings us to this absolute gem from Ryan Reynolds gin company, featuring the same wife from the Peloton ad. She’s in a safe space now from her exercising obsessed husband, getting absolutely lit with her girls. A typical breakup ritual. What a journey this has been.

This hardware company in the UK has released this absolute gem. Considering it only cost them $100 pounds to make it is very impressive and a whole lot of cute. My wrapping paper skills also match the four-year-olds.

The post The compendium: 13 December appeared first on stoppress.co.nz.

Nothing screams Summer like a cold beer and a BBQ, so Dentsu has combined the best of both worlds and encouraged recipients to get amoungst and shove a can of beer up a chickens ass.

Ah, summer feels.

BC&F Dentsu commissioned The Occasional Brewer in Wellington with the unusual request to help craft a beer which while potentially drinkable, is more suited to flavouring a fowl’s fundament. The result was ‘Up Yours’, a lager flavoured with Lemon and Thyme which will add a subtle piquancy to any poulet’s posterior.

Managing director Murray Streets says, “With about 600 cans that needed hand-labelling, it certainly tested the Christmas spirit, but as always, it’s a fun way to share our capabilities, and say thanks, or in this case, up yours to our friends.”

Last year the agency release ‘Post Truth Vodka’, which was no mere bottle of vodka. This was Post-Truth Vodka, complete with well written and amusing copy: “Like truth, distilling can be a tedious yet worthwhile process.”

The limited-edition run of Up Yours will be distributed to friends and family of the agency so that no bird’s bunghole need miss out this summer.

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The final top ten for this decade has brought in a very festive feeling with NZ Post’s Festive Fib’s by FCB taking the top spot, only a month after its first airing.

The remainder of the top 10 was filled with consistent placeholders, proving strong creative ideas can deliver brand benefits throughout the year. These include ads by Lotto, Cadbury, Pak n’ Save, Speights, NZ Transport and Vodafone.

The survey was implemented by Dynata, the worlds largest data and insight platform, who looked at a nationally representative sample of 1000 New Zealanders aged 18 to 60 years old. Conducted between 12 – 22 November, it asked respondents ‘what is your favourite ad on TV at the moment?’. TRA has also used Zavy social media analysis to see whether these ads are also getting people talking and what brands communicated well to viewers.

Here, TRA Head of Strategy, Carl Sarney, provides commentary on the top ten favourite ads;

1. NZ Post ‘Keeping Ho Ho Hush Hush’

“NZ Post’s Christmas ad debuts in the number 1 position. It’s a notable achievement to hit number one ahead of Lotto’s ‘Lost Ticket’ which has been well ahead of the pack since it launched in June. NZ Post’s ad is liked for its relatable and sweet depiction of families hiding their gifts from each other with the help of their courier. The familiar Fleetwood Mac soundtrack with a choral twist adds to the attention-grabbing appeal.”

Results from Zavy: Analysis shows good shares and like ration of 21 percent.

Public Comments:

“Because it is light hearted and funny and we have all done this at some time or other trying to buy surprise presents and trying to get them delivered without the person it’s for knowing.”

“Xmas time is the best time, it’s a time of love, giving and especially a time for families to come together on this one occasion to celebrate a festive day, brings everyone together.”

“Because it’s so relatable, we all tell little lies to cover for our gifts. And the courier driver is on board with it, and loves it too”

2. Lotto – ‘Lost Ticket’

“Dropping 1 position but still a strong performer is Lotto’s ‘Lost Ticket’. Liked for its storyline and its heart-warming, feel-good ending, once again the cheekiness of the nurse getting away with concealing the ticket, and the lucky lady getting away with a win, after all, has struck a chord with kiwi audiences.”

Results from Zavy: Analysis shows 37 percent positive net sentiment, a strong result, with a shares/likes ratio of 10 percent. Many commenters have called this one of Lotto’s best ads so far.

Public comments:

“Such a feel good ad. Could be completely true. How wonderful it is to lose something, think you’ll never see it again, then you find it.”

“A good mixture of funny and heart-warming, without being too sad. Also shows the goodness of others.”

“It’s cleverly done and tells a story. You feel totally sympathetic for the woman”

3. Cadbury – ‘Mum’s Birthday’

“Cadbury’s ‘Mums Birthday’ remains a strong performing favourite. It is liked for its family-orientation and people describe it as sweet and endearing. It’s a hard-working mum who deserves a treat on her birthday. Kiwis would hate to see her unfairly miss out, and we love to see fairness restored through the kindness of her daughter and the dairy owner. Those most likely to say this is their favourite ad has traditional values and aged 45 – 60.”

Public comments

“Sweet and innocent, has an element of humour and also nice to see a child thinking of others.”

“Because it is so heart-warming. The little girl is giving her precious possessions to get something for her mum and the dairy owner acknowledges that.”

‘Because it shows compassion & empathy. She loves her mum & wants to give her something nice for her birthday.”

4. BNZ – ‘The kids’ room’

“BNZ has managed to stay in the top ten with their new ad ‘The kids’ room’ which debuts at number 4, following on from their previous favourite ad ‘What Ella Wants’. The definitive relationship in Kiwi culture is that of mateship (think Speights mates, Mainland mates and Hilux mates) The mateship bond is present here between these siblings too. 58 percent mentioned ‘BNZ’ in their description.”

Zavy results: Zavy social media analysis shows it was strong performing ad, with 44 percent shares/like ratio and 30 percent positive net sentiment.

Public comments:

“Beautifully captures the relationship between siblings and sharing a bedroom”

“I think it’s really sweet and shows you don’t always appreciate what you have until it’s gone.” “Cute, heart-warming and a bit of humour.”

5. Pak n’ Save – ‘Stickman’

“Now with a Grand Effie to his name, Stickman continues to connect with kiwis through simple humour that gets them shopping at Pak n’ Save. Those with children aged 5-12 were most likely to mention Stickman as their favourite ad on TV. 95 percent mentioned ‘Pak n’ Save’ in their description.”

Zavy results: Social media analysis shows that not only is Stickman a loved character on TV, his appearances in social media regularly result in top performing posts

Public comments:

“Stickman ads are always funny. They have a unique brand of humour that is simple, and enjoyable from start to finish.”

“I just think they are very cleverly done and so easy to remember who they advertise” “They change frequently, they are always funny. And they tell me what’s available”

6. AA Insurance – ‘Dinosaur vs Unicorn’

“AA Insurance’s latest in their ‘Live a Little Freer’ series ‘Dinosaur vs Unicorn’, features (as you may have guessed from the title), a dinosaur and unicorn playing around in a house until a precious vase is knocked over. People mentioned that they like the catchy ‘Born Free’ song featured in the ad. 54 percent mentioned ‘AA’ in their description.”

Zavy results: Social media analysis shows that the highly imaginative execution depicts a highly relatable moment with many commenters sharing their own experiences of accidents caused by imaginary

Public comments:

“I like how it shows the power of imagination as in the beginning it shows a ‘real’ dinosaur and unicorn”
“It’s not what you think it’s going to be.”
“I think it’s funny and like the creativity of it”

7. Speights ‘The Dance’

“Retaining its number 7 position, Speights ‘The Dance’ is also now an Effie winner. Liked for its unique take on modern mateship, as well as the feature song, ‘Baby, it’s you’. Those who described this as their favourite were more likely to be aged 45 – 60. 96 percent mentioned ‘Speights’ in their description.”

Zavy results: Analysis shows that this ad is still a favourite and continues to hold a strong positive net sentiment of 26 percent with a shares/like ratio of 25 percent.

Public comments:

“It’s light-hearted and fun while also addressing gender-based roles”
“Fun shows typical Kiwi male’ in a different way”
“It is touching as well as entertaining/funny”

8. NZ Transport Agency – ‘Dilemmas‘

“NZTA’s ‘Dilemmas’ is now a year old, and back on our screens for another summer party season. Still engaging audiences with a surprising use of celebrity, mateship and our revered outdoor lifestyle. People told us they liked its good message about driving responsibility and looking after your mates. People who liked the ad are most likely to be male. While few people mentioned ‘NZTA’ in their description, the comments indicate that most people do understand the message about not letting your mates drive if they’ve been drinking.”

Public comments:

“It’s clever and funny and thought provoking. The characters are likeable.”
“It raises awareness for such an important issue, and it is memorable” “Because it has a very serious message and remains engaging ”

9. Spark – ‘Balance screen time with play time’

“Spark’s latest ad ‘Balance screen time with playtime’ debuts at number 9. This ad touches on several core kiwi cultural codes; our love of the outdoors; our love for our mates; our love of sports and our desire for self -determination. Those who were most likely to say it was their favourite ad were aged 30 – 44. 6 percent mention ‘Spark’ in their description.”

Zavy results: Social media analysis shows that people loved the idea of limiting their children’s screen time and applauded Spark with taking the initiative to implement this. It has one the highest shares/like ratio at 75 percent and 25 percent positive net sentiment.

Public comments:

“Well, this ad urges parents to have a talk with their kids to manage their screen time and p lay time”
“Because it’s hopefully a lesson for the young community to take note of” “Because I can relate to the ad with trying to get the kids outside more by dividing their game time and play time”

10. Vodafone–‘Huxley–Life to the power of 5G’

“Dropping 4 places and rounding out the top favourites is Vodafone’s ‘Life to the power of 5G’ featuring Huxley the dog. Using animal appeal in an emotional and heart-warming way is aligned with the global cultural current of humanising technology to optimise one’s self. Those most likely to say this is their favourite ad were female with progressive values and/or unique tastes. 65 percent mention ‘Vodafone’ in their description.

Zavy results: Social media analysis shows a strong shares/like ratio at 42 percent. It was also one of the Top 10 performing posts in New Zealand for the month of September.

Public comments:

“It’s fun, future focused, warm and fuzzy” “It’s very emotional and has a happy ending!”

“I like dogs and I think the ad is clever in making you think he may be put down but instead he receives surgery from another country”

For further information about the survey and results, contact carl.sarney@tra.co.nz

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