At over 170sqm, and appropriately named ‘The Olympic’, the state-of-the-art digital panel is located above the Olympic Pool and towers over the entry to Newmarket. The 15.2m x 11.3m, high-resolution digital wall-mounted site is designed to maximise audience impact and exposure among the desirable demographics travelling towards Newmarket. 

Highly impactful due to its in-front, elevated positioning, exceptionally long viewing distance and high audience dwell times due to slow moving traffic, the iconic site is set to become one of the most sought after Out-of-Home touchpoints in JCDecaux’s market-leading digital portfolio.      

JCDecaux New Zealand Country Head Mike Watkins says the site offers a distinct advertising opportunity. 

“Our Olympic site commands attention from passers-by with its size and position. It offers advertisers all the benefits of digital, including high resolution screen technology, and the opportunity to run dynamic, tactical, location specific creative messaging. 

“It is set to become a hotly-contested site for brands looking for attention-grabbing impact and visibility in a very desirable location.”

The digitisation of the site follows the recent launch of the iconic QBE Centre, Queen St touchpoint and continues JCDecaux New Zealand’s strategy of acquiring and digitising New Zealand’s most impactful Large Format sites.

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The lighthearted 60″ spot features a confident Kiwi woman, played by singer and musician Ruby Esther, who knows exactly what she’s after in a man.

Instead of waiting for a partner to approach her, she takes an active approach in meeting her ideal match.

Associate director at Bumble, Lucille McCart says Bumble is all about flipping the typical gender norms on their head and putting women in the drivers seat of their dating lives.

“We are really proud to be launching our first brand campaign in New Zealand with such a strong message about how empowered women can be when they make the first move, through content that is also comedic and fun.”

Thanks to the app, Kiwi women have made the first move over eight million times. In 2020 alone, there were over 48 million messages sent on Bumble across the country, with over six million matches.

TBWA chief creative officer, Shane Bradnick, says the TVC is a fun way to celebrate women making the first move in a way that is bound to make Kiwis smile.

And if there wasn’t enough female power in the air, the production team behind the campaign were also predominately women, including TBWA/NZ art director Emily Osborne and Copywriter Simone Louis.

‘Good Things Come to Those Who Don’t Wait’ is now running across YouTube, TVNZ, OnDemand, Facebook and Instagram.

Credits: 

Bumble: Lucille McCart, Charlotte Fleming 

Agency: TBWA\NZ

Production company: TBWA\BOLT

Director: Lula Cucchiara, Curious Films

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The bulletin launches on February 1 and will air weekdays, joining existing Newshub bulletins Newshub Live at 4.30PM, Newshub Live at 6PM and Newshub Late. 

Glen Kyne, General Manager, New Zealand & Australia, says: “At a time when news is more important than ever, we are not only committed to local news but also actively looking for ways to continue developing our news product as part of the future growth of our business.”

Sarah Bristow, Director of News, Newshub, adds: “This bulletin is the perfect addition to our portfolio and will bridge the gap on Three between The AM Show and our Newshub Live at 4.30PM bulletin, offering our audiences multiple touch points across the day. 

“After the uncertainty in the news media over the past year, it is brilliant to begin 2021 with an expansion of our Newshub services.”

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nzherald.co.nz’s audience of more than 1.8 million across December means the NZ Herald website has held the top spot with digital news audiences for five months in a row.

New Zealand Herald editor Murray Kirkness says: “Online and mobile news is a fiercely competitive space and to see so many Kiwis choosing nzherald.co.nz to access news they can trust – and have confidence in – is great recognition for our dedicated news teams.”

The Nielsen Online Ratings report for December follows the research company’s quarterly newspaper readership report in November which revealed the number of Kiwis choosing to read the daily New Zealand Herald newspaper increased 26 percent across 2020. More than one million New Zealanders read the New Zealand Herald newspapers across the week.

Along with that number one spot for digital and print news, the New Zealand Herald boasts a dedicated and fast-growing audience for its digital-only Premium subscription service.

Late last year the total number of NZ Herald Premium subscribers including digital paid subscribers and those subscribers who bundle Premium as part of their print subscription was almost 100,000 subscribers.

Kirkness adds: “Our teams work incredibly hard to make sure we’ve got all bases covered and that we continue to earn the trust of our readers whether they are accessing our stories online, on mobile, with a newspaper or accessing the in-depth, exclusive content available via our Premium subscription service.

“To be rewarded with more Kiwis choosing nzherald.co.nz as their go-to website for news than any other news organisation is very pleasing.”

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A number of changes have been introduced this year, ensuring the awards continue to celebrate and showcase the very best of New Zealand journalism while reflecting the ever-evolving news media industry.

There are four new dedicated ‘Best columnist’ specialty awards, and together with the feature writing awards, Reporter of the Year, Regional Journalist of the Year, and Community Journalist of the Year, there are 14 written-only awards to choose from.

The pandemic has brought into stark relief the impact of quality science journalism and the role of science in supporting media reporting more broadly. In recognition of this, the winner of the Science Journalist of the Year award will for the first time receive a $2500 cash award, sponsored by the Science Media Centre.

Along with the new awards, the conditions for some existing awards have been revised. 

Entrants, along with editorial managers and team leaders should note the introduction of award entry fees. Entries from NPA member organisations will be charged $20 per entry, while entries from non-NPA organisations will be charged $45 per entry.

Information on the 60 awards, along with the entry and judging criteria, can be found here.    

Entries close at 1pm on Friday, February 26. 

The list of finalists will be released in April. The 2021 Voyager Media Awards will culminate with a celebration of winners in May, with details to follow in due course.     

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D3 is one of the fastest growing media agencies in New Zealand boasting a client base including My Food Bag, The Co-operative Bank and UP Education, as full service media clients, alongside continued digital consultancy projects for the likes of Tourism New Zealand, Stuff, me today, and Trustpower.

D3 Partner Alex Radford says: “As a relatively new agency, being invited to pitch for an account like Metlifecare was a real honour and winning makes all the hard work incredibly rewarding.”

D3 Partner Richard Thompson adds: “We’re really excited to be able to work with a progressive client like Metlifecare who believes in the power of harnessing data to deliver powerful results.”

This rounds off a significant 2020 for the Grey Lynn-based independent agency, which was founded by Thompson and Radford just over two years ago. 

Metlifecare GM of Marketing Julie Garlick says: “D3 immediately impressed us with their deep understanding of our business and the power of media to address our business opportunities and challenges. 

“We look forward to growing both of our businesses through this partnership.”

Work commences on 1 March.

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Over 1.2 million people watched the race on linear TV, and there were 228,000 streams OnDemand.

Sunday was the highest performing day, with a total reach of 938,000 people across TVNZ 1 and DUKE.

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The competition is open to creatives whose campaign audio will air on a New Zealand commercial radio station within the competition period of June 30th 2020 to June 30th 2021.

There are two prize categories: The Grand ORCA, with the winner receiving a $10,000 total cash prize, $10,000 client radio campaign and ORCA trophy; and People’s Choice Award, with the winner receiving a $2,000 total cash prize, $5,000 client radio campaign and ORCA trophy.

Judging is based on four criteria: creativity, execution, effectiveness, and innovation.

TRB General Manager Peter Richardson says: “After what was a record breaking year for entries, we’re excited to see the creativity that will come through in the 2021 competition. 

“We’ve heard some very smart uses of audio on air in past months, so the soon to be announced judges will have some hard decisions ahead of them.”

The 2020 Grand ORCA winners were Tim Thach and Brooke Wiley from Stanley St for their Rebel Sport campaign ‘Find Your Rhythm’. Judges praised their use of relevant SFX rather than a voice over to convey their message.

People’s Choice Award winners for the second-year running were David Shirley and Melina Fiolitakis from FCB for their PAK’nSAVE campaign ‘Savey’. Judges praised their use of ad length as a creative tool.

ORCA entries are notoriously easy to complete, with just an audio file and basic campaign details required. A person/team can enter more than once and submit multiple entries, however only one entry per person/team is eligible to win. Enter here.

Entries close on June 30 at 5pm.

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New York-based Tuchman is the former President of Sundance Channel Global, AMC Global and MGM Worldwide Networks.

The parties made the announcement on the heels of their first rollout, which extends Rialto’s reach to Australia after striking an AVOD service pact with Samsung TV Plus.

Tuchman says: “The sheer number of available independent titles and the prolific pace at which they continue to be produced will provide pay TV and streaming platforms with sorely needed content, even more so as the supply of major studio releases has dwindled in this age of Covid.

“While the supply and demand grows, you have few indie-specific channels and service providers. Rialto International will aggressively fill this void.”

Tuchman added that Rialto Channel, which has a 20-year history specialising in the indie space, is a perfect brand to take global since it will appeal to indie-loving audiences worldwide.

Roger Wyllie, CEO of Rialto Channel and Co-Chairman of Rialto International, says: “We couldn’t ask for a better partner than Bruce. He’s highly-regarded in the international media community and has made a career of launching channels and taking entertainment brands global.

“I don’t know anyone who has launched more networks than Bruce as he has been behind the global rollout of channels from MGM, Nickelodeon, AMC and Sundance, reaching over 130 countries and territories around the world.”

Rialto International’s linear and on-demand services will specialise in carefully curated programming of distinguished independent films, documentaries and television series available across all platforms, including linear, streaming, and on-demand services.

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The 15-second TVC, shot by Nova Entertainment in Australia and licensed to MediaWorks, shows a topless Williams singing his 2002 hit “Feel” in the shower, before donning a bathrobe. 

The Breeze Content Director Will Maisey says: “We are super excited to have legend Robbie Williams join The Breeze in 2021. 

“Following on from Ronan Keating and Michael Bublé who have fronted the station for the past five years, Robbie continues the evolution of the station: someone who is loved by our listeners and whose ‘take it easy’ approach to life along with his cheeky, charming style fits The Breeze perfectly.”   

The TVC will be accompanied by outdoor billboards, which are set to roll out nationwide from Monday next week. 

Listeners will also be given the chance to win Robbie’s coveted Versace robe.

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