TVNZ-NZ Marketing Awards 2015 Archives

Thursday, December 5

Browsing: TVNZ-NZ Marketing Awards 2015

Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.

Features

MediaWorks’ Hal Crawford on the death of quality journalism, making money from news and standing out on social media

By Damien VenutoOctober 11, 2016

A news chief claiming that the phrase ‘quality journalism’ should be left to die was always going to spark a bit controversy—even more so when he’s brought in to replace a much-loved stalwart of New Zealand’s news scene, Mark Jennings. We chat to new MediaWorks news chief Hal Crawford about his eyebrow-raising opinion that arrived in New Zealand before he did, the challenges and opportunities of the modern media environment and his aspirations for the organisation.

Features

Nearables, hearables & wearables: Wayne Pick on how brands can benefit from the rise of three major tech trends

By Erin McKenzieDecember 3, 2015

For innovation to be successful, it needs to solve problems and make life easier. Wayne Pick believes there are three major tech trends doing just that and ushering in ‘the internet of me’ era. And, given the future is where the profit is proven to lie, brands should be paying attention to them.

Features

TVNZ-NZ Marketing Awards 2015: Mitre 10 keep calms and gardens on

By Erin McKenzieNovember 30, 2015

Mitre 10 and other home improvement brands like Bunnings have similar offerings, and most consumers would be happy to visit one or the other. Mitre 10 knew it needed to get an edge over its competitors so it got digging for ideas and pulled the Mitre 10 Gardening Club out of the ground.

Features

TVNZ-NZ Marketing Awards: Data Insight turns research into revenue

By Erin McKenzieNovember 23, 2015

Following the global financial crisis, mortgage lenders sought to introduce more stringent lending criteria. But rather than viewing this as a problem, Data Insight saw it as an opportunity to commoditise its market research.

Features

TVNZ-NZ Marketing Awards 2015: The Edge changes from a channel to a brand

By Erin McKenzieNovember 6, 2015

The modern radio audience has become divided, with streaming services and websites flooding onto the market. The Edge knew it needed to keep up, so it made its audience an offer it couldn’t refuse.

Awards

TVNZ-NZ Marketing Awards 2015: Refresh Renovations’ marketing skills help build a big business

By Erin McKenzieOctober 29, 2015

While the expression ‘thinking outside the box’ is a bit of a cliché, Traffic proved it can pay off. By identifying a gap in the renovation market it effectively created a new national brand with great potential for overseas expansion.

Features

TVNZ-NZ Marketing Awards 2015: Westpac flies sky-high with Airpoints

By Erin McKenzieOctober 23, 2015

Landing a major deal is never easy. But turning that deal into a viable business opportunity can often prove more difficult than winning it in the first place. Fortunately, Westpac excelled in both these regards which was why it won the Financial and Banking categories.

Features

Rookie Marketer of the Year 2015: Sam Forrest brings new energy to Frucor

By Erin McKenzieOctober 16, 2015

Sam Forrest has quickly moved up the ranks at Frucor, establishing himself as one of the most promising performers in the industry. And if the last 20 months are anything to go by, there will be more to come from this young tyro.

Features

TVNZ-NZ Marketing Awards 2015: Slingshot conducts a facelift with utility

By Erin McKenzieOctober 15, 2015

If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the most user-friendly web service in the cluttered ISP market.

Features

TVNZ-NZ Marketing Awards 2015: Land Rover, the cupid of car brands

By Sam Judson and Richard AllardiceOctober 13, 2015

This year marked the last that Land Rover’s Series One Defender was to be produced. Luckily the brand stumbled across the perfect love story to spread the word and won the Innovation and Automotive categories.

Features

Marketer of the Year 2015: Jules Lloyd-Jones’ grocery sorcery

By Erin McKenzieOctober 12, 2015

With a career spanning almost 25 years at some of New Zealand’s biggest and best brands, Jules Lloyd-Jones, group brand director at Foodstuffs NZ, has already proven herself as one of the country’s most successful marketers. But 2014 and 2015 have been halcyon years.

Features

TVNZ-NZ Marketing Awards 2015: Slow and steady wins the race for Chorus

By Erin McKenzieOctober 12, 2015

For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.



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