These companies have shown us their Next Level Marketing and made it through as finalists in the 2020 TVNZ-NZ Marketing Awards.
In May, NZ Marketing magazine in association with StopPress and the Marketing Association invited marketers from all industries to share their bold moves, strategic plays and integrated thinking that has gone into producing some Next Level results. With the first round of judging complete, these are the unique marketing initiatives that make up the 2020 finalists.
The 2020 TVNZ-NZ Marketing Awards will be held on Tuesday, 10 November, 2020 at Cordis, Auckland.
Click here to buy tickets to the usual sell-out awards evening.
Sector Awards Finalists
| Company | Marketing Initiative |
| Alexander PR and Perpetual Guardian for the Royal New Zealand Returned and Services’ Association | Let’s Not Forget Fundraising Campaign |
| ANZ Bank | Mr Humfreez |
| Carpet Court NZ | Carpet Court – Rhino Brand Hardfloor Launch |
| Commission for Financial Capability | Helping New Zealanders Feel More Sorted |
| Fisher & Paykel Healthcare | F&P Evora – Compact Nasal Mask Two x Finalist |
| Foodstuffs New Zealand | New World – Enjoy Christmas ‘Round at Ours |
| Health Promotion Agency / Te Hiringa Hauora | The Health Promotion Agency and Homecare Medical – Quit For Your Pets |
| IAG | Insurance for Too Busy Lives |
| Invivo & Co | Invivo X, Sarah Jessica Parker |
| J. H. Whittaker & Sons | It’s Crunch Time! Putting the Limited Back in Limited Edition |
| J. H. Whittaker & Sons | Owning Secret Santa To Become a Christmas Gifting Player |
| J. H. Whittaker & Sons | The Taste of Home or Away |
| KidsCan | KidsCan 19for19 Campaign |
| Kiwibank | The Interventionist |
| Lotto New Zealand | Helping Kiwis Win |
| Marley New Zealand | ARMA – The Ultimate Defence |
| Meridian Energy | Becoming Part of the Fabric of Farming |
| Meridian Energy | Meridian Certified Renewable Energy – A Game Changer |
| Meridian Energy | Wind. Water. Sun. Two x Finalist |
| New Zealand AIDS Foundation/Body Positive/Positive Women Inc | Sperm Positive |
| New Zealand Mountain Safety Council | NZ Mountain Safety Council Duck Shooting Campaign ‘Let Old Habits Die, Not Your Mates’ |
| New Zealand Post | Best Partner for Online Shopping |
| New Zealand Post | NZ Post Christmas 2019 Campaign |
| NZSki | Nzski’s Earlybird Campaigns Deliver Hope For Tourism to Return to the Community |
| Ryman Healthcare | Ryman Healthcare’s ‘Ryman Pioneers’ Brand Campaign |
| Sharesies | Sharesies – Shares Made Easy |
| Skinny | Friend-vertising |
| Te Hiringa Hauora (The Health Promotion Agency) | Give Your Cervix Some Screen Time Two x Finalist |
| Tegel | Tegel Takes Over Fried Chickena |
| Mix Limited | How the Essano Effect Revitalised A New Zealand Skincare Brand |
| The Movember Foundation | Using Downtime to Lift Kiwi Men Up |
| The Warehouse | Command Centre |
| The Warehouse | Goodnight Kiwi |
| Tourism New Zealand | Good Morning World Two x Finalist |
| Tourism New Zealand | NZ Says 39 |
| Uren Barsal | Show your Kind Face™ |
| Vitaco | Musashi Beat Your Best Challenge |
| Westpac NZ | We’re All in This Together, Covid Communications |
Excellence Award Finalists
| Company | Marketing Initiative |
| AIA NZ | Innovative Launch Unifies AIA Team |
| ANZ Bank | Mr Humfreez |
| ASB Bank | ASB Sustainaball and the ASB Classic |
| ASB Bank | Using Marketing Automation for Good |
| Cardrona Alpine Resort | Winter 2020: Pre-season Campaign / Covid-19 Response Two x Finalist |
| Carpet Court NZ | Carpet Court – Rhino Brand Hardfloor Launch |
| DB Breweries | Heineken Rugby World Cup |
| DB Breweries | Tuatara – New Focus |
| ecostore | 100% Ocean Waster Plastic Bottle |
| Fisher & Paykel Appliances – Haier | Haier NZ Sponsorship |
| Foodstuffs – PAK’nSAVE | A Brand and Partnership That’s Built to Last |
| Foodstuffs – PAK’nSAVE | New Zealand’s Most Consistent Brand |
| Health Promotion Agency / Te Hiringa Hauora | The Health Promotion Agency and Homecare Medical – Quit For Your Pets |
| IAG | Insurance For Too Busy Lives |
| Invivo & Co | Invivo X, Sarah Jessica Parker |
| J. H. Whittaker & Sons | A Recipe for Success |
| J. H. Whittaker & Sons | A Relationship Worthy of a Biography |
| J. H. Whittaker & Sons | Taking a Piece of Home, Away |
| J. H. Whittaker & Sons | The Flavour of Home and a Taste of Japan |
| J. H. Whittaker & Sons | The Road to Good Honest Chocolate |
| J. H. Whittaker & Sons and Tip Top Ice Cream Company | Turning an Icon Into an Ice Cream |
| Kiwibank | The Interventionist |
| Kiwibank & Equifax NZ | Kiwibank & Equifax taking Responsible Lending to the Next Level |
| Lotto New Zealand | Helping Kiwis Win |
| Lotto New Zealand | Kiwis Helping Kiwis |
| Marketing Minds | NZ Chinese Service Extension |
| Marley New Zealand | Where Style Meets Durability |
| Meridian Energy | AMPED: Giving Kids The Power To Play |
| Meridian Energy | KidsCan – Suns Out. Hats On. |
| Meridian Energy | Meridian Brand Transformation |
| Meridian Energy | Moving Journey |
| Meridian Energy | Rebrand – An Internal Launch |
| Meridian Energy | Seven Years Strong |
| Meridian Energy | Turbine Two x Finalist |
| Meridian Energy | Wind, Water and Sun |
| Mitre 10 New Zealand | How Data-Led ‘Cheap as Deals’ Helped Mitre 10 Win Market Share and Value Perception |
| New Zealand Police | Creative and Paranormal Police Covid-19 Response |
| New Zealand Police | NZ Police Bring a Bit of Paranormal to Their Covid-19 Response |
| New Zealand Police | Recruiting the New Generation of NZ Police |
| NZSki | NZSki’s Marketing Team’s Response to Selling Winter 2020 |
| R&V Live Nation | The Evolution of Rhythm & Vines |
| Royal New Zealand Returned and Services’ Association | Stand At Dawn – NZDF & RNZRSA |
| Skinny | Friend-vertising |
| Suzuki New Zealand | Celebrating Silver |
| Tegel | Tegel Takes Over Fried Chicken |
| The Movember Foundation | A Moment Against Silence |
| The Movember Foundation | Three Years of Mo’mentum |
| The Rock – Mediaworks | The Rock’s Spare Change for I Am Hope |
| The Warehouse | Command Centre |
| The Warehouse | Goodnight Kiwi Two x Finalist |
| Tonkin + Taylor | Tonkin + Taylor |
| Tourism New Zealand | Good Morning World |
| Tower Insurance | A NZ first – Tower Insurance Bundle Builder |
| Trees That Count / The Project Crimson Trust | Love Native Trees Brand Campaign |
| Trees That Count / The Project Crimson Trust | Valentine’s Day Campaign 2020 |
| Uren Barsal | Show your Kind Face™ |
Individual Award Finalists
| Nominee | Nominee Company |
| Annemarie Browne | Lotto NZ |
| Barend van der Maas | Stuff.co.nz |
| Gabrielle Markwick-Brown | IAG |
| Helen Flannery | NZ Police |
| Izis Weatherhead | Burger King |
| Kyle Bell | Rhythm & Vines |
| Liv Glazebrook | J. H. Whittaker & Sons |
| Michael Healy | Meridian Energy |
| Michael McRae | DB Breweries |
| Olivia Robins | Frucor Suntory |
