After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’
US keynote Lee Odden will offer his insights into how to build long-term business benefits through great digital engagement on social platforms. Based in the US, Odden runs one of the world’s most popular marketing blogs, TopRankBlog.com, and advises many Fortune 500 companies on how they can get the most from their digital marketing activities, including influencer engagement, video web casts, Facebook, Twitter, blogging, Online and SEO, PR and digital asset optimisation.
Other international speakers include British online marketing expert Simon Wakeman, ex-Google and founder of Shoes of Prey; Michael Fox; and LinkedIn regional vice president Cliff Rosenberg. Check out the big brains you can hear from here.
The conference will also showcase the social media successes of a wide range of international and Kiwi brands, including MTV, Qantas, Deloitte, Hell Pizza, Tui, ASB and Telecom. And, in response to demand from the public sector following the first instalment, there will also be a special presentation/workshop from the State Government of Victoria to highlight the social media communications strategy at the time of the Victoria Bush Fires and the platforms they have in place today.