Outfox, outsmart, outgrow

Want to know how to harness the raw power of online advertising? Well then, the Interactive Advertising Bureau and the Association of New Zealand Advertisers’ event ‘Outfox, Outsmart and Outgrow Your Competition’ should be right down your e-alley. And there are only 20 tickets left for next week’s event.

Sponsored by www.adhub.co.nz, the event features Josh Borthwick, managing director of Adhub on the online opportunities that are available and why certain brands are strong online; Ryf Quail, general manager at Carat, on why marketers should invest more in online media;  Jimmy McGee, head of commercial at Trade Me on how marketers can effectively use classifieds; and Mark Roper, marketing manager for Sanitarium, along with Alysha Buckley, general mannager of PHDIQ, Sanitarium’s digital media agency, with a case study of the brand.

Interactive ad spend share breached the 10 percent threshold for the first time last year. And, if the trends in overseas markets are to be believed, it’s only going to increase.

At present, though, the IAB says many categories in New Zealand are massively under-represented in search, display and social media advertising; many brands are tipping a much smaller percentage of their advertising spend into online than the percentage of media consumption from their customer; many brands are failing to track, revise and update their creative approaches to online advertising in a timely (daily!) manner; and many brands are failing to fund their media executions appropriately to maximise the long-tail opportunities for their brand to be at every point of customer engagement online.

So, if you’re a director, manager or professional in charge of in marketing, search engines, marketing and communications, digital marketing or online media, it obviously pays to be at the head of the pack.

The event takes place at the Juice Bar in Parnell next Wednesday 19 May. And you can buy tickets here. IAB & ANZA members pay $65 + gst ($73.13 incl gst) and non-members pay $95 + gst ($106.88 incl gst).

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