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Live, free and direct: NZ Post kicks off another round of DM workshops

The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.

Created to assist marketers in all industries, the workshops provide a comprehensive working knowledge of the intricacies of direct mail, such as database management, new customer acquisition and direct mail operational advice. There’s no such thing as a free lunch, however, so there’s also a guide to working with New Zealand Post and how their new technologies are “revolutionising the direct mail industry”.

Jackie Shaw, client solutions manager for agencies and integrated media at New Zealand Post Targeted Communications, says the workshops are a ‘must-attend’ for marketers looking to up-skill, as “they offer an informative platform to support business acquisition in a more targeted and cost-effective manner and learning how to retain and grow customers with the help of new-to-market tools,” she says.

“We’re really excited about kicking off this year’s workshop series with a solid line-up of industry respected creatives. We’ll be announcing more details as the year progresses about other speakers we have secured so stay tuned.”

For more information on the New Zealand Post Direct Marketing Workshops, please contact Jackie Shaw on 09 367 9680 or email Jackie.shaw@nzpost.co.nz.

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