Communities are places where we come together. But today, place becomes space and physically located communities are inter-layered with online communities of interest.
How do place and space co-exist and interact? And, how do we communicate effectively when our audiences are online as often as they are on-the-ground?
As our audiences and stakeholders move between place and space, so must we as communicators, with increasing pace and agility. Understanding how communities are changing and the forces that drive them will inform successful communications practice for the next decade.
International speakers include Professor Jim Macnamara talking about ‘the social organisation’, Professor Pradip Thomas of the University of Queensland on ‘communicating for social change’, Dr Andy Ruddock of Monash University in Melbourne looking at ‘fandom’ and the creation of authentic experiences for sports fans online; and Sentia Media’s John Croll discussing media measurement and evaluation in the Asia Pacific century.
Day two ends with a focus on the future, with the conference closing with Professor David McKie of Waikato Management School looking ahead locally and globally.
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