In light of NZME and Fairfax’s merger appeal rejected by High Court, following the Commerce Commission refusing to approve the deal, we take a look at a piece from TRA’s Collen Ryan about how love doesn’t always last in mergers.
Author Colleen Ryan
Colleen Ryan interviews NZ Post’s chief executive David Walsh, and group general manager, customer experience, brand and People NZ Post, Jo Avenell about transformation, leadership and the internet.
Bay Audiology won the business transformation award at this year’s edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
TRA’s Colleen Ryan assesses how much damage Cadbury is doing to its brand by closing its Dunedin factory.
Even though fake news has been identified as one of the big villains of 2016, TRA’s Colleen Ryan doesn’t believe we are now going to be immune to its influence.
TRA’s Colleen Ryan looks at recent events in politics and finds there are a few lessons brands can learn from the successes of Brexit and Trump.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.