Effie Awards 2023
Decoding success: How DDB’s ‘Correct the Internet’ earned Effie accolades
We speak with DDB to unveil the ‘Correct the Internet’ campaign’s success factors and standout appeal to Effie judges.
Author Ayla Miller
Ayla Miller
Ayla Miller is a Feature Writer/Sub-editor for SCG Media Business titles, NZ Marketing, StopPress, Idealog and The Register.
Effie Awards 2023
Colenso BBDO’s creative vision behind Effie Award-winning work
Colenso’s work with Skinny resulted in three Gold awards at the 2023 Effie Awards. We chat to Head of Strategy Rob Campbell about the mission.
Effie Awards 2023
Motion Sickness cooks up Effie success
Motion Sickness secured its best Effies haul to date this year, and won the ‘Hardest Challenge’ Award for its work with Fire and Emergency NZ.
News
NZ Plumber celebrates 75 years in print
A stalwart of the New Zealand plumbing, drainlaying and gasfitting industry, NZ Plumber magazine is gearing up to celebrate its 75th birthday.
News
Go Media named Supreme Winner at Māori Businesswomen’s Awards 2023
Go Media has taken out the title of Te Tohu Aorangi Overall Supreme Winner at the 2023 MWDI Māori Businesswomen’s Awards.
News
Aotearoa Effie Award winners announced for 2023
Campaigns that achieved true effectiveness were celebrated at the Comms Council’s 2023 Effie Awards, held at Auckland’s Town Hall last night.
News
DDB’s Correct The Internet campaign stirs up UK parliament
DDB’s ‘Correct The Internet’ campaign has caused ripples in the UK Parliament.
Ad Net Zero
Ad Net Zero Action 5: Prompting behaviour change
Jo Bye of EECA speaks about the role that the ad industry can play in encouraging change on a societal level.
Features
Inside the launch of Independent Media Agencies New Zealand
We sit down with Alex Radford of D3, the chair of the freshly launched IMANZ, to delve into its mission.
News
Initiative’s ASB win presents opportunity for next bank says IMANZ Chair
Following Initiative winning ASB’s business, IMANZ Chair Alex Radford, says this presents an opportunity for the next bank.
Ad Net Zero
Ad Net Zero’s Action 3: Navigating sustainability in media
As part of Ad Net Zero’s five-part action plan, Action 3 focuses on reducing emissions from media planning and buying.
Ad Net Zero
Ad Net Zero’s Action 2: Decoding emission reduction in ad production
In part two of this series, we delve into the specifics of Ad Net Zero’s Action Two – reducing emissions from ad production.
News
Radio ratings survey results reveal strong audience numbers
More than 3.41 million Kiwis are tuning in each week to listen to commercial radio according to a survey released today.
Ad Net Zero
Starting the Ad Net Zero journey
StopPress, with support from the Comms Council, demystifies Action 1 of Ad Net Zero as the industry moves towards collaborative climate action.
Beacon Awards 2023
FCB’s award-winning campaign influences driver behaviour from within the car
Working with the NZ Police, FCB embarked on a mission to alter drivers’ behaviour and earned five Golds at the 2023 Beacon Awards along the way.
Beacon Awards 2023
Special breathes life into insurance
Special’s ECD Lisa Fedyszyn and Group Strategy Director Jolene D’Souza chat about the Beacon Award-winning campaign ‘The Last Performance’.
Features
Unchaining creativity: The challenges of marketing to diverse audiences
We speak with the Auckland Theatre Company about the difficulties faced when promoting cultural offerings to diverse demographics.
Features
Uno Loco on fostering human connection
Brand experience agency Uno Loco has embraced the winds of change, revitalised and is steering its course towards the future.
Beacon Awards 2023
How OMD cooked up Beacon Award-winning campaigns
We asked the team behind OMD’s Beacon Award-winning work to share what went into making these particular campaigns stand out.
Beacon Awards 2023
MBM’s future thinking takes out top spot at Beacon Awards
Among the luminaries shining bright at the 2023 Beacon Awards, MBM has established itself as a guiding light, triumphing as Agency of the Year.
News
How programmatic digital Out of Home is blending real-world exposure with digital intensity
As the market embraces the potential of pDOOH, StopPress caught up with oOh!media NZ, and media agency D3 to address the opportunities in this space.
Features
Authenticity key for businesses celebrating Matariki
A Māori owned creative agency shares some advice on how marketers can embrace Matariki and honour te ao Māori in their campaigns.
Beacon Awards 2023
Clear vision leads Beacon success for PHD Aotearoa
PHD Aotearoa’s GM Planning James Davidson shares what went into making the agency’s Beacon Award-winning entries shine.
News
Salesforce Connections 2023 conference wraps up in Chicago
Industry professionals, Salesforce employees, and clients from around the world gathered to talk martech at Connections 2023. Ayla Miller reports.
Partner articles
Creating an integrated partnership campaign fit for a King
We catch up with GM of Blacksand Partnerships Aaron Dawson to find out what went into creating the integrated partnership campaign, ‘Like A King’.
News
Go Media takes centre-stage with sponsorships and launch of WLG digital screen train platform network
Go Media is on a mission to become a household name. StopPress finds out why it’s time to tell their story.
News
Nearly 3.4m Kiwis tune into commercial radio
The NZ Commercial Radio Industry has released the S1 2023 GFK Radio Audience Data revealing that nearly 3.4m Kiwis engage with commercial radio.
Features
A Q&A with ad contrarian Bob Hoffman
Following his recent visit to NZ we delve into the mind of Bob Hoffman with this Q&A in an attempt to make sense of the complexities of the ad world.
Stoppress series
Remade, Rascal Media and Raise Communications win accolades at 2023 Axis Awards
Remade, Rascal Media, and Raise Communications’ latest project FIND FAIR has earnt them accolades at the 2023 Axis Awards.
Stoppress series
Smooth sailing for Motion Sickness as young agency takes industry by storm
Motion Sickness, founded in 2013, is already making waves in the industry and has taken out multiple accolades at the 2023 Axis Awards.