Ads of the week: February 25

Shout out this week for ASB and Ryman’s Pioneers.

Who is it for? With Collective for ASB
Why we like it: The modern banking customer is becoming the main target for our banks, however, this new platform does it in a humorous, understanding way that takes the intimidation out of banks.

Who is it for? VMLY&R for Ryman’s Pioneering
Why we like it: Easily my favourite ad of 2020 so far. A fantastic showcase of our older generation and the dynamics and fun that remains. It’s important for those generations they’re not always painted as helpless, and VMLY&R have absolutely nailed it.

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