New Nielsen results show the New Zealand Herald’s weekly brand readership has surged past the magic two million mark – and readership of the Weekend Herald…
Monthly Archives: March, 2021
More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a retail distribution report. While overall magazine…
Dentsu has announced the appointment of Dan Bye as Managing Director – Group Strategy for New Zealand. Bye will be responsible for growing the strategic offering…
February. For marketers, it’s the month that goes far too quickly. In between summer holidays, public holidays and quick-fire lockdowns, executing carefully crafted marketing plans seemed…
Following recovery in January, New Zealand’s media agency market has reported a slight decline in advertising expenditure after two months of growth. Total media agency bookings…
Culture&Theory is on a mission to build a team that delivers thinking, creativity and technology that is truly connected up, and with two new hires, the…
Last week Go Media and partner clients took to the Hauraki Gulf to celebrate the company’s ability to transact programmatically across its digital roadside network. The…
Special Group has been named Campaign Brief’s ‘New Zealand Agency of the Year’ – the first time a New Zealand agency has won all three major…
A year after launch, New Zealand business news service BusinessDesk has announced three senior appointments and a raft of site improvements. The subscription business and political…
Gareth O’Connor has joined Harvey Cameron taking up the position of GM – Client Service. O’Connor joins the Christchurch-based agency from PHD in Auckland where he…
Last week MediaWorks announced the appointment of three new Agency General Managers to its commercial team. Anna Magasiva, Sarah Jones and Matt Field will join the…
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s Senior Strategist,…
Australia’s out of home (OOH) industry saw a total decrease of 39.4 percent on net media revenue in 2020, down to A$566.5 million from A$935.5 million…