The 41st Axis Awards are just around the corner and after the first rounds of judging, the finalists for 2021 have been announced. After the recent…
Monthly Archives: February, 2021
These ads not only stood out to us, but did well on social too – despite the mini lockdown dominating social media for the past fortnight.…
TVNZ has reported EBITDAF of $55.8 million for the six months to 31 December 2020, $29.5 million (112 percent) above the prior year. Total revenue was…
We take a look at three newly-launched TVCs. Contagion & Instant Finance Contagion & Instant Finance have launched a charming new brand campaign, bringing to life…
Today Facebook announced that letters of intent have been signed with Australian independent news organisations Private Media, Schwartz Media and Solstice Media. In a statement issued by…
The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye tracking capabilities, found that less than…
New Zealand Media and Entertainment has announced its financial results for the full year ended 31 December 2020, reporting Statutory Net Profit After Tax of $14.2…
Auckland-based full service Consumer Behaviour agency, Farrimond has announced the appointment of Amy Cattanach to the newly created position of Creative Director. Cattanach has experience in…
MediaWorks has announced the appointment of Rachel Callaghan as the company’s General Counsel. Callaghan, who has recently returned to New Zealand from London where she was…
We’re in Pride month which is something that has been increasingly on-trend for companies and brands to get behind. And we have too. Showing support is…
New Zealand Media and Entertainment has welcomed Mark Copplestone to the role of Commercial Development Manager, based in Christchurch. Copplestone has most recently held the position…
TRACK Aotearoa has kick-started 2021 by appointing Aaron Goldring as Executive Creative Director. Goldring has recently returned following more than seven years’ experience in the UK,…
To support continued growth, PR firm Porter Novelli has announced the appointment of Amber McEwen to the position of Executive Director. Currently corporate affairs director at…
EightyOne has appointed strategist Brendan Sturrock to its growing team in Wellington. Sturrock left New Zealand many moons ago, spending the best part of the past…
Created by Saatchi & Saatchi, Toyota New Zealand has released the next phase in their ‘In Crazy We Believe’ campaign celebrating backing ‘a bunch of sailors’…
Through its proprietary technology, Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, allowing them to stay ahead…
With the release of a new campaign involving the iconic Bluebird Penguins, Wabi Sabi Media Group has announced it is now representing director Fernando Hart. Fernando…
oOh!media Limited has today announced its financial results for the year ended 31 December 2020. In a challenging year for the Out of Home segment due…
NZ House & Garden has grown by an impressive 16 pages, taking the March issue – available from today – to just under 200 pages. Editor…
Let your creativity take flight – The Paper Planes is returning in 2021 and preparing to land. Stuff’s annual creative competition shines the spotlight on the…
Leveraging a real-time, open weather API, Garage Project has launched a new digital billboard campaign to promote their flagship beer, BEER. The dynamic campaign by Hello…
Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richardson explains…
Spark’s new America’s Cup campaign ‘Detail is Everything’, created with Colenso BBDO, shows the importance of minor details. Shot by A. J. Greenwood from Finch, the…
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enrichment solutions provider Lotame. The report…
Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain sight. So, over the last few…
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their power company, and tells them that…
ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home and Garden TV (HGTV) content now available to stream. This includes…
A senior promotion has been announced at GroupM, with Claire Butterworth named as Interim General Manager of Investment. Butterworth will take on key responsibilities to lead…
It’s out with the Champagne and in with the Prosecco for Kiwi wine company Invivo & Co and long-time partner Graham Norton. The two have teamed…
Crave Global turns five this month, so true to form the creative powerhouse has unveiled a fresh new brand identity that highlights their vision of ‘craving…