News
Juno magazine acquired by Opes Partners
It has been announced today that investment magazine Juno has been acquired by Opes Partners in a move to strengthen the offering of both businesses. Juno…
Monthly Archives: June, 2020
Movings & Shakings
Futurescape Global Appoints new general manager
Glasshouse Consulting has recently appointed Christine O’Sullivan as the new Futurescape general manager after buying Futurescape Global a year and a half ago. O’Sullivan joins Futurescape…
Opinion
Blending brands: the rise of collaboration
It’s commonly accepted that, if nurtured correctly, there can be significant value built into a company’s brand – that collection of intangibles created by the sum…
News
StopPress noticeboard: June 18
Dentsu Aegis and TBWA NZ win big with exceptionally creative campaigns. Dentsu Aegis eliminates competition Dentsu Aegis has won four golds at the annual PR Awards…
News
YouTube trend report: The post pandemic rise in participatory consumption
New stats from Nielsen show that being home bound resulted in a high spike of video content being consumed. To back this up, YouTube APAC culture…
Partner articles
Pandemic highlights crisis planning needs: Agencies still the go-to provider
Crisis management has long been a vital tool in PR agencies’ toolbox – making them indispensable for many businesses and brands. The adaptability, experience, and strategic…
Opinion
Dismantling racism in advertising: How we can move on from the white version of colour
I live in two very different worlds: I was raised white, and I have brown skin. Being brought up by loving Palagi (white) parents, I have…
News
New World takes out Colmar Brunton Ad Impact Award for May
May was a great month for advertising and competition to win the Colmar Brunton Ad Impact Award was as fierce as ever. After a win from…
News
Vodafone Warriors and NeuroSpot: Demonstrating the marketing power of live sports sponsorship
At the end of the 2019 NRL season, The Vodafone Warriors and behavioural insights agency, NeuroSpot, used Kiwis love of sport to test subconscious emotional reactions…
News
Bauer magazines sold to Australia’s Mercury Capital
Bauer media’s magazines in New Zealand and Australia have been sold to Australian private equity firm Mercury Capital. The Sydney-based firm has been in talks to…
News
Stuff encourages Kiwis to play in their own backyard
Created as the borders were closing, Stuff’s ‘Back your Backyard’ editorial campaign focuses on showcasing the incredible travel experiences Kiwis can have in their own country.…
News
NZME board chair Peter Cullinane resigns ahead of shareholders meeting
Company chair Peter Cullinane resigned abruptly before the meeting after it was it was made clear big shareholders had lost confidence in him. All the drama…
Ads of the week
Ads of the week: June 16
Ruapehu, Subaru’s and um .. porn? This weekly round up of ad’s is an unusual mix, however includes exceptional creativity and execution. https://www.youtube.com/watch?v=94mINLDSWlk&feature=emb_title Who is it…
Partner articles
How Wright Communications creates a harmonious atmosphere with clients and brands
Wright Communications is an agency helping some big brands tackle even bigger problems. Here, founder Nikki Wright takes us through the changes in the landscape since…
News
BC&F Dentsu showcase Subaru’s e-Boxer Hybrid
BC&F Dentsu and Subaru have teamed up to introduce the new e-Boxer Hybrid to the market. Offering the same driving capability as Subura’s All Wheel Drive,…
News
TVNZ announces proposed redundancies
It has been announced today that TVNZ has proposed a change in business structure that could result in 70-90 redundancies. Chief executive Kevin Kenrick says the…
News
TBWA’s #togetherwecam a modern example of creative resilience
TBWA had less than 72 hours to rethink an entire campaign for 2degrees following the news that the nation was about to go into Lockdown. The…
News
Wright Communications take out top spot for Prinz Awards
The Prinz Awards for 2020 saw Wright Communications named as PR Consultancy of the Year. As well as the top spot, Wright Communications were awarded one…
News
Run Zooms us to Ruapehu
As a nation we love the outdoors, surrounded by nature but trapped in our houses has been hell for a lot of Kiwis. From this came…
News
TBWA announces new series, 2nd Chance Charlie
TBWA has certainly proved its creative capability with the introduction of a brand new reality series titled ‘2nd Chance Charlie.’ Created under the difficulties of Covid-19,…
News
Easy access: Motion Sickness help parents monitor online activity
The Government, with the help of Motion Sickness, has created an eye-opening campaign that helps parents protect children from the harms of roaming online. Bullying, porn,…
News
Beacons shine Gold across deserving winners
Last night the first ever online Beacon Awards graced our screens, and with it came a host of gold winners, notably OMD, TVNZ and oOh!media. The…
News
More sick days, smiles and sex; Special Group report shows new Kiwi habits post Lockdown
Special Group has released a in-depth report on Kiwis habits during lockdown and following the lifting of restrictions. The report highlights a growth in local shopping,…
Partner articles
Interconnected & Intertwined: 818 discusses social media’s role in the world of PR
The field of public relations was originally devised to promote influential people like investors, shareholders, and business partners in printed publications and newspapers. Turning to the…
News
JCDecaux and Joel Crook profile works of art for Matariki
As we head towards Matariki and the Matariki Festival, JCDecaux has set plans to showcase the art work of Joel Crook around its digital network. The…
Opinion
Post-Covid Eve: Why we need to make resolutions to spark change
Humans are creatures of habit. Will Durrant, American writer, historian, and philosopher, once said, “We are what we repeatedly do”. Makes sense. But recent virus related…
News
The Enthusiasts and Auckland City Mission give cause for a century celebration
The Enthusiasts, Wabi Sabi and Neil Finn have gotten behind the Auckland City Mission this month as it celebrates its 100th year in service. The Auckland…
News
Virtual innovation: Media Design School rescues careers expo
New Zealand’s first-ever virtual careers expo, hosted by Media Design School, will run on June 18 and June 19. Major career expos, which attract thousands of…
Partner articles
How do you measure the impact of advertising and media context on your consumers?
It’s never been more important to ensure you’re getting a return on investment through advertising, yet as consumers change their consumption habits and Covid-19 places walls…
Partner articles
818 discuss core strengths of keeping an agency successful
From a bedroom start-up to becoming the PR force behind some of New Zealand’s best entertainment projects, 818 is continuously growing to meet its clients’ needs.…