New data from IABNZ’s Digital Advertising Report shows in the first quarter for 2020 digital advertising grew by six perfect. The digital advertising revenue reached over…
Monthly Archives: May, 2020
Carat is awarded Pandora and Silver Ferns Farms release a new website and partnership. Carat has been for the new account holders by Pandora across Australia…
AMI and Colenso BBDO reflect on the kindness Kiwis have shown during Covid-19 with their latest homemade video campaign. Created by DOP’s and photographers across the…
In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve…
Virtual conferencing is here VideoTaxi knows business doesn’t stop, no matter how challenging the journey. When Harcourts wanted to hold its national awards during the Level 3 lockdown,…
Safety, scenery and shoes, this week’s group of ad’s are full of Kiwi creativity and a sense of community. https://www.youtube.com/watch?v=pOR6QVyQrq0 Who is it for: NZ Mountain…
‘A world apart, not a world away’ is the new tourism focused campaign created by the Waiheke Island Tourism Forum to show people Waiheke island is…
As New Zealand’s largest employer and most significant investor in the advertising and marketing services sector, Clemenger Group and its CEO Jim Gall, take their responsibility…
At the end of 2019, FCB’s Stickman won its first award while the mascot celebrated a whole decade in advertising. We sat down with comedian and…
Alcohol and beverage company Lion are calling on Kiwis to support their local hospitality services and encouraging community as they begin to re-open their doors. After…
The Marketing Association have launched MA Online to provide marketers with some of their most popular, topical workshops and turned them into online courses. The MA…
Government budget hearings today saw the reveal of a $1.3 million package to help support the New Zealand media sector. The package itself it set up…
Assembly has announced today the appointment of Alan Bibby as its new director. Bibby joins the New Zealand team from New York. Two decades after leaving…
YoungShand and Oceania Healthcare have launched a campaign encouraging people to walk a mile in the shoes of frontline nurses this International Nurses Day. The In…
oOh!media has released new data from its network which shows Kiwis are rearing and ready to resume as normal following the end of lockdown. The data…
To help cope with the uncertainty caused by Covid-19, Rainger and Rolfe have launched a platform, Ask the Navigator, where businesses can reach out and request tailored…
There’s a long-standing cliché about sales and marketing being at each other’s throats all the time. It’s a cliché for a reason – it exists. I…
Well done New Zealand, no doubt we’ll be enjoying international praise for the next wee while. Us Kiwis still love a good high-five from overseas. Now to…
Health and wellness brand Red Seal, with the help of agencies Studio Nash and MBM, has recently launched the first part of its new global brand…
Sports fanatics have been waiting patiently during lockdown for the return of heart racing moments and big wins. Sky Sport and DDB have pulled together some…
Teaming up with New York City based agency Mythology, Wrestler, Augusto and Allbirds have created a fast paced campaign for its new running shoe, The Dasher.…
Despite an announcement on The Herald stating its parent company NZME had appealed to the Commerce Commission for the purchase of Stuff for $1, Stuff parent…
The Goat Farm and heat pump company HRV have teamed up to launch a brand platform for home ventilation, starring new company spokes dog, Harvey. The…
The Pond has been taking steps during the current Covid-19 crisis to ensure its represented freelance contractors emerge from lockdown fighting fit and ready to take…
As consumers, we are constantly confronted with information and messaging through a multitude of media. Digital advancements have meant that creatives are using new techniques to…
In what has been a quiet month for brands advertising around Covid-19, Countdown’s heartfelt In It Together campaign rightly took out the April Impact Award. The…
It’s the start of a new decade and our industry is picking up the pace. Here, our industry leaders tell us what their focus is for…
It’s hot, it’s sexy, it’s a piece of meat, literally. Tegel and BC&F Denstu have shown the steamy option available to people that are well and…
StopPress is opening up a Q&A session with Jon Devereux from Mi9. With over ten years of experience across programmatic operations in New Zealand’s largest companies,…
Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The third round of the competition is now…