News
TVNZ interim results show growth across the board
TVNZ has reported their interim results for 2020, reporting a healthy growth across the board and total revenue growth of three percent. Key drivers for growth…
Monthly Archives: February, 2020
Ads of the week
The compendium: February 28
If you love sport, more sport, and KFC then you’re going to absolutely love this weekly round-up of international snooping. https://youtu.be/hlnVR3KHPkA Good fucking lord Gatorade must…
News
The industry celebrates many golds at the NZDM Awards
Marketers and clients of the industry gathered last night in the Cordis to celebrate the New Zealand Direct Marketing (NZDM) Awards. The show’s theme was ‘stairway…
Opinion
Why the only certainty in 2020 is more uncertainty
If the culture of your company is to be one which responds well to crisis, leaders need to be trained and ready to drop everything else…
News
Two minutes in Tokyo with Carl van Wijk
Carl van Wijk, creative director and content producer in Japan, takes us through the advertising scene of Tokyo compared to his home of New Zealand, as…
News
In the news: Contagion brings BusinessDesk to life
Indi agency Contagion have announced a new partnership with independent news service BusinessDesk. New Zealand’s newest independent business, economic and analysis news platform launched the campaign…
News
Special Group shows the power of being reunited
Teddies will be lost and heartstrings will be pulled in Special Group’s first work for InterCity. Some of my fondest memories are travelling alone through New…
News
Toby Talbot to depart Saatchi & Saatchi
Saatchi & Saatchi has announced today its chief creative officer, Toby Talbot, is set to depart the business this March. It has been three years since…
News
Colonel who? Augusto introduces the new ambassador of fried chicken
In light of their new karaage range of fried chicken, Wendy’s have partnered with Augusto to launch a competitive campaign that is set to trigger their…
News
Federation aims to drastically reduce Auckland road deaths
With the number of road deaths rapidly increasing each year, Auckland Transport has decided to take action. Partnering with Auckland based agency Federation, the two have…
News
NZME takes an overall revenue loss in 2019
NZME announced today its financial results for 2019. Total operating revenue for 2019 was down four percent as print remains unsteady. NZME reported Total Operating Revenue…
News
VMLY&R reset the expectations of retirement living
New Zealand’s largest retirement village operator, Ryman Healthcare, and brand experience agency VMLY&R have joined forces to bring a fun, eye-opening campaign to the public, with…
Ads of the week
Ads of the week: February 25
Shout out this week for ASB and Ryman’s Pioneers. https://youtu.be/uigyqsMTJ3s Who is it for? With Collective for ASBWhy we like it: The modern banking customer is…
News
Sling & Stone welcomes in eight new clients
PR agency Sling & Stone has welcomed in eight new clients across their Sydney, Auckland and Los Angeles teams. Clients that will work across and in…
News
The Magazine Bureau merges with Ovato
It has been announced that Ovato and The Magazine Bureau have joined forces to create the Ovato Media Bureau. The Ovato Media Bureau comes as an…
Opinion
Blind bravery or just fitting the mould?
There is no doubt that Burger King’s new American based campaign is brave, disgustingly so. But is bravery everything in advertising? Or are they just trying…
News
New ASB platform shifts towards a modern mentality
No two lives are the same explains ASB in its new platform. ‘Live life one step ahead’ comes from With Collective, linked by Isobar. The new…
News
Movings/Shakings: February 24
Changes at Two Bearded Men and the Southern Cross Health Society. Crossing over Two Bearded Men have announced a new director joining its Wanaka based agency,…
Ads of the week
Compendium: February 21
Old Spice, KFC and Drug-Free Kids Canada get our royal treatment of slight roasting. https://youtu.be/NPhOUcoURQ0 Old spice is back, this time with an average looking white…
News
Australian Tourism sticks with Boyd PR
After a competitive pitch, Boyd PR has retained the account of the South Australian Tourism Commission. Managing Director John Boyd says they are thrilled to continue…
News
Digital advertising revenue hits 1.26 billion in 2019
IAB NZ has released its digital advertising revenue report, with a healthy growth of 13 percent seen across the sector for 2019. Now sitting at $1.26…
Features
Helping shape a nation: 80 years of the New Zealand Listener
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Features
Why pay for an ad that’s half exposed? Dr Karen Nelson-Field explains why visibility is king
Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
News
Babies and Boomers: Contagion targets retirees for charity initiatives
Contagion has announced the launch of Spend my Super, a campaign targeted at Superannuants to increase charity donations. The campaign is a jarring look a how…
News
Axis finalists are out, so who made the cut?
The Axis Awards have released its insane amount of finalists for its upcoming awards night, and it’s 40th year of awards. With over 400 entries in…
News
Plan your social post timings with this handy infographic
All parts of Media rely on engagement, but apparently there is a practice in giving your social posting a bump (without paying). New research by CoSchedule…
News
StopPress noticeboard: February 19
Clemenger gets ranked at number one for graduates, Business Desk gets a $680,000 promotional vehicle and Ancestry ANZ partners with Spark Foundry Clemenger Group ranked ‘best…
News
A stark approach: FCB encourage fire safety
Following last week’s campaign ‘Escape Week’ which focused on making sure all Kiwis have a plan to escape their house in a fire, Fire and Emergency…
Ads of the week
Ads of the Week: February 18
Big props to our friends at Mercury, Griffin’s and The Building Construction Industry Training Organisation. https://youtu.be/A6SxgKvsBmM Who is it for: FCB for MercuryWhy we like it:…
News
Data Insight welcomes new CEO
Data management company, Data Insights, has welcomed in a leadership change with the promotion of Claire Bonham-Holden into the CEO role. Carmen Vicelich founded Data Insight…