News
Brendon Cook to leave oOh!media
oOh!media’s Brendon Cook has announced he will be stepping down as MD and CEO of the company he founded in 1989. oOh!media is currently on the…
Monthly Archives: January, 2020
Ads of the week
The compendium: Superbowl edition
That’s right folks, if you’ve ever thought of spending eight years worth of your advertising budget for one occasion, then these Superbowl ads will show you…
News
Mango PR introduces new role, headed by Jill Dryden
Mango PR has announced today the introduction of a role to further the groups’ corporate communications. Jill Dryden has stepped into the new role effective immediately.…
News
Run agency and Auckland Council bring Pride to the CBD
Auckland’s pride festival is quickly approaching for 2020 and Run agency alongside Auckland Council are glamping up our CBD in preparation. Proud Centres is the initiative…
News
You’ve got data – now what? Part one
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
News
A holistic approach to telling your story
Today, Scroll Media is more than pure programmatic. Managing director Jane Ormsby talks us through its programmatic channels, IO sales, custom integrated campaigns and more. In…
Opinion
Brand weakness and selling your flaws
Amy Pollok, senior Strategist for Colenso BBDO writes about how marketers should see their weaknesses as something to be proud of. We, as marketers, spend a…
News
Out-of-home sector grows revenue for fourth consecutive year
The Outdoor Media Association (OMANZ) is reporting revenue growth of 14.2 percent in 2019, taking the sector’s annual revenues to $141.25 million. Every quarter in the…
News
Don’t try to sell, help to buy: Track’s Andy Bell on understanding the customer journey
Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell…
News
Colenso BBDO announces Maria Devereux as new ECD
Maria Devereux has stepped up into the role of executive creative director at Colenso BBDO, effective immediately. Moving on from creative director, Devereux says the move…
News
Sven Baker resigns from current WPP AUNZ position
WPP AUNZ has announced several changes to its New Zealand leadership team, including the resignation of current managing director, Sven Baker. Baker will be taking on…
Ads of the week
Ads of the week: January 28
Big ups this week to ANZ, ASB and Trade Me. Who is it for: TBWA for ANZ Why we like it: Kiwis love sportsmanship, what we…
News
TBWA and ANZ celebrate Kiwi sportsmanship
It’s a well-known fact that Kiwis take pride in their sportsmanship. TBWA and ANZ’s new campaign celebrates ‘Good Sports’, and what it means for our community’s…
News
Personal touch: Taking advantage of print media’s personalised opportunities
Print media is becoming increasingly personalised, targeting consumers with content and offers tailored just for them. But what’s behind this shift to individual targeting and how…
News
StopPress noticeboard: January 28
Launches, expansions, acquisitions and general titbits from across the industry. WPP AUNZ acquires Dominion WPP AUNZ has strengthened its MarTech offer by acquiring Dominion. Established in…
News
Looking back on 25 years of digital advertising – Part two
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years…
News
10 thoughts on 2020 with TBWA’s Shane Bradnick
2020 is in full swing now and with it comes an air of mystery, opportunities and excitement. TBWA’s Shane Bradnick’s takes us through his 10 thoughts for…
News
Looking back on 25 years of digital advertising – Part one
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.
Ads of the week
The compendium: January 24
Our round-up of average, great and outstanding ads, including aloof commentary, that we acquired from our international intertubes. https://youtu.be/wRriM-LPy24 KFC’s latest ad has been blasted for…
News
TVNZ-NZ Marketing Awards: Mitre 10 wins Retail Award
To get customers through its doors, Mitre 10 became the first retail partner to offer in-store Airpoints Dollars redemption across all products. It was a risky…
News
Air NZ takes the top prize for oOh!media’s InnoOh!vation Award
Air NZ and its work for the Rugby World Cup have taken out the inaugural InnoOh!vation Awards run by oOh!media.
News
Defence of democracy: How journalism plays a part
In the words of The Guardian investigative journalist Carole Cadwalladr, “Democracy is not guaranteed, and it is not inevitable. And we have to fight. And we…
News
Mi9 on the role of transparency in creating sustainable partnerships
Partnerships are the key to creating a sustainable business. Yet creating mutually beneficial partnerships in a digital landscape takes more transparency and honesty than most. Here, Rhys Heron, managing director of Mi9 NZ, tells us how they rely on honesty and integrity to nurture their wide network of international partnerships.
Ads of the week
Ads of the week: January 21
Who is it for? oOh!media for the NZ Urban Arts Foundation.Why do we like it? Anything set to promote international art and liven up sometimes dull…
News
oOh!media brings critically acclaimed Finnish artwork to our shopping centres
Working alongside the NZ Urban Art Foundation and the Arts Centre Finland, oOh!media has brought some of Finland’s most acclaimed artwork and will be displaying it…
News
A student take: AUT students tackle street harassment – part two
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. To help spread the word, the group…
News
Horse’s Mouth: Aliesha Staples, CEO of Staples VR and TVNZ future director
There’s no denying the pace at which the industry is moving and the technology available to help create engaging stories that cut through the clutter is…
Features
TVNZ-NZ Marketing Awards 2019 best public sector: Health Promotion Agency
To teach Māori and Pacific populations how to recognise and respond to a stroke, Health Promotion Agency / Te Hiringa Hauora gave the existing FAST campaign…
Movings & Shakings
Isentia announces new New Zealand country manager
Isentia in an announcement its two new promotions includes Raquel Climent as its new New Zealand country manager. Bringing more than 11 years of experience in…
The Stoppies 2019
The Stoppies 2019: Group of Humans – YoungShand
Late last year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2019 so great, as well as the…