The new episode of the Face 2 Face podcast explores how The Warehouse Group transformed its processes and brands to return to growth after a difficult…
Monthly Archives: November, 2019
In time for summer barbeques, Hellers has released its first campaign by YoungShand since the agency picked up the account in August. Called ‘There’s a Snag’,…
A round-up of the weird, wonderful and suspicious ads from our international Intertubes. Amazon brought in all the pre-Christmas feelings with this 90-second spot. The catchy…
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already…
Last night, TVNZ announced its new season line up for 2020. This line up brings both local and international offers at a grand scale, with large,…
EightyOne is using its tools on phase two of BCITO’s ‘Tricky Chat’ campaign after winning the account. The account was won in a pitch about the…
Social media is quickly becoming an important part of modern marketing. Reaching audiences through social platforms is now key in delivering results. Wrapping up 2019, the…
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…
Our fourth week of Influencer Month kicks off with WeAreTENZING. Here, founder Brooke Howard-Smith talks creating authentic content through interesting individuals. 1) How have influencers changed…
Voice technology has come a long way since its inception. I vividly remember my dad proudly coming home with a new phone, and one of the…
The Movember Foundation is celebrating ‘Happy Hour’ this month – but all is not as it seems. With the help of Dentsu Aegis Network, the ‘Happy…
As 2019 comes to an end we’re celebrating the industry in the best way we know how to – with our third Stoppies Award night. So, save the date, it’s all going down on 5 December.
StopPress talks to Phantom Billstickers marketing manager Ben Stonyer on the evolution of the company and out-of-home. Once upon a time, posters were put up in…
Chuck out some inappropriate celebratory yodelling for NZ Avocado, KiwiPlates and Fix and Fogg. https://player.vimeo.com/video/369449105 Who is it for? Motion Sickness for NZ Avocado Why we…
Starting from humble beginnings, MBM as a start-up independent agency, and Whittaker’s struggling to claw share off Cadbury, the two have worked together over the past…
Industry happenings at NZME, FiftyFive5 and Publicis Groupe. Flying high NZME has announced the Stephanie Holmes as its newest travel editor for New Zealand Herald’s Travel…
We are reaching a tipping point. Business, government, economies have for too long put growth and profit ahead of all else. It has come at a…
Gary McCreadie has joined Special Group as its executive creative director. He was previously a partner and creative director at Bartle Bogle Hegarty London. At Bartle…
The Rugby World Cup and local elections contributed to a record level of September advertising bookings in New Zealand according to Standard Media Index (SMI). Local…
Spencer Bailey As the Face 2 Face podcast launches a new series looking at iconic Kiwi companies, Spencer Bailey, head of New Zealand for Facebook, looks…
For our third week of Influencer Month, Mosh showcases how it’s using micro and macro influencers to grow engagement for its brands across social media. “When…
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the…
Our third week of Influencer Month starts with social media specialists, Mosh. Here, Julian Thompson, a partner of Mosh, talks about how brands need a specialised…
Launches, expansions and acquisitions across the Industry. Lumo goes nationwide Lumo Digital Outdoors officially rolled out nationwide across New Zealand as it introduces three more smart screens across…
Funny stuff, weird stuff, and downright stupid stuff from our international Intertubes. Surely, sureeelyyyy, there could have been an easier way to tell us about this…
Bauer Media buys Seven West Media, and Australian Marketing Magazine closes its print operations. See what’s been happening in our international view. Marketing Magazine Australia closes…
With October over, the Rugby World Cup coming to an end and the build-up starting for the Christmas season, it’s time to take a look at…
Dogs, donkeys and dancing feature in New Zealanders favourite ads, identified in ThinkTV and TRA’s bi-monthly viewer-led research to uncover the top 10 ads on TV.…
BC&F Dentsu has announced Bex Radford will be joining its ranks as a creative partner in 2020. Radford will bring both local and international experience to…