What would you think if a 10-year-old approached you for an interview? Eli Smit is rubbing shoulders with New Zealand entrepreneurs in his Ground Breaking podcast as well as running his own business Get Mowed. This kid is one to watch.
Monthly Archives: October, 2019
Everybody jazz hands for NZTA, Abes Bagels and the Breast Cancer Foundation.
StopPress and the Commercial Communications Council showcase The Faces of Our Industry in a new video series. Watch the first interview with Drum’s Cassidy Meredith.
To celebrate Jo Mitchell’s Marketer of the Year win at the 2019 TVNZ-NZ Marketing Awards last month, oOh!media took it to the streets.
When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.
Our weekly dissection of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.
The New Zealand Transport Agency and Clemenger BBDO have released a new campaign that stresses the same old story; if you drink and drive you will get snapped.
Catherine Harris has been promoted to the role of TBWA\Group New Zealand chief executive officer.
From beauty and personal care to chocolate, Philip Poole’s impact on New Zealand’s marketing industry is undeniable.
The retail pharmacy industry has been going through an upheaval of late, new players coming into the market and disrupting the traditional model. Their secret weapon? Print.
In the wake of Scapegrace Black hitting shelves, we talk to the distillery’s co-founder Mark Neal about how the new gin reaffirms what the brand stands for while pushing innovation in the spirits industry.
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
The Breast Cancer Foundation NZ and Colenso BBDO have launched Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The 100 finalists for this year’s Effie Awards have been announced and DDB leads the way with 28 mentions, followed by FCB and Colenso BBDO, both on 20.
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
Out-of-home advertising has a new innovation with real-time traffic sight reports. This new report will help advertisers use metrics and the data collected to get the best effects possible with out-of-home activations.
Bash those palms against each another repeatedly for Vogel’s, EECA, and L&P.
L&P has taken an interesting step with its latest campaign by DDB. Titled ‘The Best Day Ever’, the new campaign promotes itself as being ‘refreshingly different’, yet in some ways, it falls more into the refreshingly disgusting category.