Monthly Archives: October, 2019

News
Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
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This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.

Partner articles
oOh! on the evolution of Classic
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The rise of digital has generated lots of talk about screens in the Out of Home industry – but what about Classic Out of Home? We talk to oOh! media’s General Manager, Nick Vile, and Head of Sales, Ben Gibb, about the role for Classic Out of Home in an increasingly digital world, why oOh! is continuing to invest in new Classic sites and why advertisers should follow suit.

News
Effies 2019: FCB and DB Breweries bask in golden glow
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Last night, 13 gold Effies were awarded to the country’s most effective marketing campaigns at the 2019 Effie Awards. There, FCB celebrated success, winning the Most Effective Agency of the Year and the Grand Effie for its Pak’nSave’s Stickman work, while DB Breweries was named the Most Effective Client of the Year and saw Sean O’Donnell take out the inaugural Most Effective Marketer

News
TVNZ unveils user profiles on OnDemand, improves personalised advertising
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Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.

News
I’m still standing after BOTAB
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Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

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