To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
Monthly Archives: October, 2019
Let’s start the debate! Rosie Yakob and Tom Goodwin recently opposed or agreed with how digital is (or isn’t) changing our industry landscape. Who do you…
As part of Influencer Month, Socialites showcases how authenticity creates a connection to the community and is the key to driving engagement through social media. It’s…
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
The rise of digital has generated lots of talk about screens in the Out of Home industry – but what about Classic Out of Home? We talk to oOh! media’s General Manager, Nick Vile, and Head of Sales, Ben Gibb, about the role for Classic Out of Home in an increasingly digital world, why oOh! is continuing to invest in new Classic sites and why advertisers should follow suit.
Last night, 13 gold Effies were awarded to the country’s most effective marketing campaigns at the 2019 Effie Awards. There, FCB celebrated success, winning the Most Effective Agency of the Year and the Grand Effie for its Pak’nSave’s Stickman work, while DB Breweries was named the Most Effective Client of the Year and saw Sean O’Donnell take out the inaugural Most Effective Marketer
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.
Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.
Our second week of Influencer Month kicks off with award-winning social media agency, Socialites. Here, CEO and founder, Wendy Thompson, talks new challenges and harnessing the power of a connected community.
As part of Influencer Month, Populr showcases how it’s building trust, reaching people, raising money and generating attention through its campaigns.
The Out-of-Home Media Association of New Zealand (OMANZ) has reported the continued growth of the out-of-home sector with net media revenue in the July – September 2019 period increasing by 22 percent year-on-year.
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
Blind & Low Vision NZ, YoungShand and Pead PR have teamed up to make the Internet more accessible by asking individuals and businesses to use the ‘Alt Text’ function when publishing digital images in the ‘#AltTextForAll Movement’.
Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.