Colenso BBDO has taken the title of Asia-Pacific Agency of the Year at the Spikes Asia Festival of Creativity.
Monthly Archives: September, 2019
It’s growing in importance to celebrate the creativity and innovation seen in our print advertising. Stuff is now giving ad excellence a chance to shine through, partnering with Sir John Hegarty to announce The Paper Planes award.
Sky Network Television will fight to hold on to the broadcast rights for Super Rugby and The Rugby Championship for five more years at a cost of more than $235 million.
Look around the industry and you’ll see a number of organisations at a crossroad – where to next with their data? Fiona Stewart, Briscoe Group general manager of marketing and strategy, has asked this question at three different organisations and each time an answer has been found in Data Insight. We talk to her about how Data Insight can help unlock the potential of data by going back to the beginning and engaging stakeholders.
The local body elections are coming up and Wave Creative Communications Agency has riled the younger generation to vote in the best way it knows how; inspiring them to outvote the baby boomers.
Deals, expansions and acquisitions across the industry.
Dentsu Aegis Network Australia and New Zealand has appointed Patrick Darcy to the role of chief data and technology officer.
Steinlager has launched a laundromat called the Black Laundry as the centrepiece of its latest campaign Colour Yourself Loyal. Alongside the activation, the brand has also heralded the return of its white cans, marking the start of a (hopefully) successful tournament.
Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment for advertisers, and how they are tackling the changing industry head-on.
The campaign ‘Gen Less’ is a collaboration between some of the most iconic and powerful world leaders, past and present. Created by Clemenger BBDO and Assembly alongside the Energy Efficient and Conservation Authority (EECA) and it features leaders rallying together, to form a new powerful message about the importance of conversing energy in the fight for our environment.
Trade Me has released its latest campaign focusing on its motors and property sectors. The two-video creative is part of a new partnership with Clemenger BBDO and Colenso BBDO, as the brands work together to further cement Trade Me as a place that has ‘someone for everything.’
Following True and TRA releasing the Kiwi Cultural Codes work last year, we speak to Colleen Ryan, partner at TRA, about how well brands align to those codes and the rewards for those that do.
Tourism New Zealand chief executive Stephen England-Hall has announced the appointment of Brodie Reid to the director of marketing position.
Hot from the printers, the latest issue of NZ Marketing arrived on our desks this week and will soon be on its way to subscribers. Celebrating all winners of the 2019 TVNZ-NZ Marketing Awards, the 100 pages feature all the award-worthy strategy, as well as a look at the state of marketing in New Zealand.
Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other’s audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.
The third nationwide GfK radio industry survey for 2019 shows Radio New Zealand audience numbers remain strong – with 669,600 New Zealanders (10+) tuned in to RNZ National and RNZ Concert each week.
Sydney-based PR and brand engagement agency CampaignLab has announced it has made the leap across the ditch, launching the business in New Zealand. Sophia Berry-Smith, who joins from her previous role as head of communications at Stuff, has been named CampaignLab’s first appointment in New Zealand. She will lead key accounts in-market, while helping establish and grow the brand locally.
Anyone in New Zealand who looks at extremist content on Facebook will in the future be directed to websites helping people to leave hate groups.