Monthly Archives: September, 2019

Partner articles
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
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Look around the industry and you’ll see a number of organisations at a crossroad – where to next with their data? Fiona Stewart, Briscoe Group general manager of marketing and strategy, has asked this question at three different organisations and each time an answer has been found in Data Insight. We talk to her about how Data Insight can help unlock the potential of data by going back to the beginning and engaging stakeholders.

News
Safety First: where are advertising dollars going – part two
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Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment for advertisers, and how they are tackling the changing industry head-on.

News
EECA and Clemenger BBDO release new ‘Gen Less’ campaign to counter climate change
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The campaign ‘Gen Less’ is a collaboration between some of the most iconic and powerful world leaders, past and present. Created by Clemenger BBDO and Assembly alongside the Energy Efficient and Conservation Authority (EECA) and it features leaders rallying together, to form a new powerful message about the importance of conversing energy in the fight for our environment.

News
Expert says PR needs an ethical upgrade
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People point the finger at politicians, platforms and the news media for the spread of fake news and misinformation, but an expert tells Mediawatch the PR industry’s role usually goes under the radar – and an ethics upgrade is urgent.

News
Look a little closer: not just a Lotto ad
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In June Lotto NZ released its Powerball commercial, ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. However, the ad turned out to be something a little more. A month after its release Lotto NZ revealed that the ad was actually a ticket.

News
Inside NZ Marketing’s ‘2019 Awards Issue’
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Hot from the printers, the latest issue of NZ Marketing arrived on our desks this week and will soon be on its way to subscribers. Celebrating all winners of the 2019 TVNZ-NZ Marketing Awards, the 100 pages feature all the award-worthy strategy, as well as a look at the state of marketing in New Zealand.

News
CampaignLab launches in New Zealand
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Sydney-based PR and brand engagement agency CampaignLab has announced it has made the leap across the ditch, launching the business in New Zealand. Sophia Berry-Smith, who joins from her previous role as head of communications at Stuff, has been named CampaignLab’s first appointment in New Zealand. She will lead key accounts in-market, while helping establish and grow the brand locally.

News
WPP AUNZ merges PPR with BCW
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WPP AUNZ has merged PR agency PPR with global communications agency ​BCW (Burson Cohn & Wolfe). The newly merged business will be led by Pamela Klioufis, managing director of BCW’s Australian business.

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