News
Play your way around Wellington: Wrestler creates virtual capital city
Wrestler has transformed Wellington into an interactive virtual reality experience called WellTown, that hopes to immerse people in the city’s atmosphere.
Monthly Archives: January, 2019
Opinion
Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019
Innovation is a frequently used term, but what are its actual effects on human behaviour? Managing director at TRA Andrew Lewis explores how new technology is going to seamlessly merge the physical and digital worlds, and how this will allow people to alter their own realities.
News
Ads of the week: 29 January
A round of applause for Auckland Transport and Cheers NZ with Foodstuffs (NZ) Ltd.
Movings/shakings
Movings/Shakings: 29 January
Industry happenings at MPA, 3rdeye and Dentsu Aegis Network.
News
Is distracted driving the ultimate stunt?
Auckland Transport has called in the help of stuntwoman Zoë Bell to spread the message that ‘no one is invincible’ through a social media campaign.
News
TVNZ-NZ Marketing Awards 2018 best Healthcare / Beauty: Health Promotion Agency
Dental decay is one of the most chronic childhood diseases in New Zealand, with over 29,000 Kiwi kids having rotten teeth pulled out last year. So, the Health Promotion Agency enlisted a straight-talking, no- nonsense tooth fairy to help Kiwi kids. We take a look at 2018’s best healthcare/beauty.
News
How Westpac is playing a people game enabled by tech
In the current climate of automation, optimisation and personalisation, transformation is inevitable for organisations around the world. However, there isn’t a one-size- ts-all path. At last year’s Adobe Symposium in Sydney, Erin McKenzie sat down with Westpac senior manager of digital sales and strategy Tessa O’Rorke to hear her thoughts on how the bank is moving into the future with data and building trust alongside capability.
News
Introducing Design Work, a podcast by designer Kate Darby on global designers embracing new ways of working
Design Work is a new podcast hosted by New Zealand designer Kate Darby that interviews trailblazing creatives from all over the globe about how they design and how they embrace new modes of working, which will be hosted on Idealog over the coming weeks. The Idealog team sat down with Darby to chat about what inspired her to start the podcast, the gig economy and what it means for designers, and the key lessons she’s learnt along the way while conducting the interviews.
Opinion
Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by
Graham Medcalf takes a look at the week that was, covering the future of mergers in the industry, that Gillette campaign, the bravery of Hell Pizza, predictions for the coming year, Magic Talk and words to live by.
News
An eye for detail: 25 years of Dow Design
Boasting 25 years in business is a significant milestone for any company – let alone one in the ever-changing world of design. Dow Goodfolk, previously Dow Design, celebrated its silver anniversary at the end of 2018, and Caitlin Salter sat down with founder and managing director Annie Dow to find out what the last two and a half decades have been like.
News
The Compendium: 25 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Toby Sellers appointed FCB managing director
FCB New Zealand has announced the promotion of Toby Sellers to managing director, starting his position with immediate effect.
Movings/shakings
James Mok becomes VMLY&R managing director
James Mok has made a new home for himself at VMLY&R as managing director, while former managing director Jono Key is now a principal partner at Pitchblack Partners.
News
TVNZ-NZ Marketing Awards 2018 best Travel/Leisure: Air New Zealand
Never one to miss a trick, Air New Zealand dove into the action of the country’s first British and Irish Lions tour in 12 years with Project Blackout in 2017. We take a look at 2018’s best Travel/Leisure.
News
OMD launches South Island presence
OMD now has a southern office, after acquiring the largest media agency in the South Island, ImMediate.
Features
The Stoppies 2018: LAST CHANCE TO GET YOUR VOTES IN AND BUY TICKETS
In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. Vote for your favourites ahead of the Stoppies Event on 14 February.
News
Kia Motors NZ appoints new marketing GM
Kia Motors New Zealand has appointed former Jeep executive Greg MacDonald to the newly created role of marketing general manager.
News
Save the date: Stoppies is returning for another year
On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.
News
Hell launches ‘unruly tourist’ pizza
As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard ‘launching’ a limited edition pizza.
Opinion
Steve Tindall: Is the Mediaworks/QMS merger a good thing?
In November 2018 MediaWorks and QMS Media Limited (NZ) entered into a heads of agreement for a proposed merger of QMS’s out-of-home, production and digital media assets and MediaWorks’ radio, TV and digital business. GroupM chief investment officer Steve Tindall weighs in on who a merger such as this works for.
News
TVNZ-NZ Marketing Awards 2018 best financial and banking: FMG
FMG has been around for a long time, offering advice-driven insurance to the rural community. But, when competition from brokers was affecting business, it knew it needed to remind New Zealand’s rural communities of its unique service. We take a look at 2018’s best financial and banking.
News
Denstu Aegis Network appoints Henry Tajer as CEO
Dentsu Aegis Network has appointed Henry Tajer to the role of chief executive officer Australia and New Zealand.
News
Is consolidation the way of the future?
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.
News
NZTA goes undercover to spread safety message
New Zealand Transport Agency’s latest campaign aims to reduce young driver fatalities by getting them into safer cars.
News
The Compendium: 18 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Year in Review: Amber Coulter
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Amber Coulter, partner at TRA, has to say.