Monthly Archives: November, 2018

News
WWF assigns FCB NZ as its creative partner
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WWF has appointed FCB as its new creative partner – after years without a formal agency on the ground in New Zealand. FCB won the business following an informal pitch process and will provide the organisation with communication strategy and creative services.

Partner articles
Propel your brand ahead of the pack
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As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.

News
Horse’s Mouth: Stephen England-Hall, Tourism New Zealand
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In April last year, Stephen England-Hall took over the chief executive chair of Tourism New Zealand. He brought with him experience from his previous role as chief executive of Loyalty New Zealand after crossing over from the agency side to client side. Having now made himself at home at Tourism New Zealand, England-Hall fills us in on how the company is moving into the future, the role of technology in marketing and how both fit into the C-suite.