Monthly Archives: October, 2018

News
Cutting above the noise: Colenso BBDO call on family members for Breast Cancer Awareness Month
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The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.

News
Tonkin + Taylor’s Briana Millar talks carving out her niche in the industry
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Tonkin + Taylor customer experience advisor Briana Millar continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.

Partner articles
Values, impact and purpose: why marketers should be paying attention to culture
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The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

News
Māori media set for ‘sector shift’
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The Māori media sector is set to be reviewed for the first time since 1998. A policy initiative has been announced, titled “Māori Media Sector Shift”, that will include Māori Television, the Māori radio network and Te Mangai Paho.

News
TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA
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Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year’s TVNZ-NZ Marketing Awards Supreme Award winner.

News
From junk to jewellery: Design Junkies search for second crop of designers
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Design and craft based television show – Design Junkies – has been allocated it’s second lot of funding from TVNZ. The spend comes following a successful first series – produced by Warner Bros. NZ – which sees a diverse bunch of designers upcycle junk into coffee tables, photoshoot props, and various other installations. In light of the release, the show is currently on the hunt for the crop of next designers, makers and artists to feature on the next edition.

News
Whittaker’s’ Hannah Gray on working her way up in marketing
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Whittaker’s brand manager Hannah Gray knows the value of working her way up in the workplace. She started at the company in 2014 as the receptionist and four years on was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about finding her feet in the industry.

News
The Warehouse Group’s Michelle Anderson on the changing times
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The Warehouse Group’s chief digital officer Michelle Anderson is an experienced marketer with years of experience on the group’s different brands. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how The Warehouse Group’s approach to marketing has changed and the lessons learned along the way.

News
Designers Speak (Up) launches directory of New Zealand women designers
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Following on from a protest on gender equality at the 2018 Best Awards, the organisers have created a directory that aims to showcase a diverse range of women designers from Aotearoa living anywhere in the world, of all social, cultural and ethnic backgrounds. As well as this, a series of workshops on diversity in design being hosted by DINZ and Design Assembly are about to kick off around the country. We talk with the Designers Speak (Up) founders about the movement to make New Zealand’s design community more inclusive.

News
Designing for a university: Raph Roake shares his transition into the industry
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Raph Roake represents one of many young talents in the design community who won accolades at the 2018 Best Awards. His work, ‘C.O.C.A Exposure Brand Identity and Website’ created alongside fellow students – Luke Hoban and Jeremy Hooper – was awarded two golden pins for student graphic and student interactive. And his solo project, ‘All design is a political act’, gained a silver in student graphic. Since these projects, Roake has stepped inside a few studios – Strategy Creative in Wellington and Inhouse in Auckland – and continues to craft his personal work during his spare time. Roake joins us over a measly cup of cold coffee to hear about the tensions and learnings from his transition into studio walls.

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