Supermarket chain Countdown has secured the first of the Adshel Live Panoramas across key Auckland and Wellington locations.
Monthly Archives: October, 2018
Search engine optimization has been through a lot of change over the last few years and is now completely different from what it used to be. FCB’s head of search Ben Dubuc discusses why he thinks the term should be search experience optimization.
With a customer churn rate that didn’t seem to be stabilising, despite its best promotional efforts, the TAB knew it needed to change tack. We take a look at this year’s best use of customer insight/data winner.
The new campaign for TVNZ OnDemand marks a turning point for the platform, after a year of investment and content curation.
TBWA\New Zealand has announced Shane Bradnick as its new chief creative officer across TBWA, Digital Arts Network (DAN) and Eleven PR. Bradnick is set to join TBWA from his current role as DDB’s executive creative director.
Kiwi Bacon has launched a new campaign that aims to reinforce its 100 percent New Zealand free farmed position.
The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for it to both decrease youth smoking rates and help launch the career of talented Kiwi musicians. We take a look at this year’s best use of sponsorship winner.
The ongoing investigation into New Zealand’s absence from maps of the world continues in the latest star-studded video from Tourism New Zealand.
Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.
New Zealand Police have released a follow-up campaign to last year’s ‘The World’s Most Entertaining Recruitment Video’, with ‘Breaking News, a recruitment video encouraging diversity.
One year on from her pledge to offer more local content than ever before, TVNZ director of content Cate Slater says the investment in local has paid off.
Last night, TVNZ and its agency and production partners gathered at Auckland’s ASB Waterfront Theatre to cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to look back on its pledge from a year ago to invest in both OnDemand and local content.
The Pond has announced a new immigration service for client and talent with the hire of Fiona O’Sullivan.
Adshel New Zealand has announced the completion of phase four of its digitalisation strategy, expanding the Adshel Live network with an additional 60 screens, taking the national digital roadside network to 283 screens.
New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.
The time between leaders is a dangerous one. In medieval times they’d gloss over it by having messengers shout ‘The King is dead! Long Live the King!’ Which roughly translates as: ‘Yes, the king may have snuffed it, but don’t even think about getting uppity because the new one has already moved into the castle and is busy sharpening his favourite axe.’ BC&F Dentsu chief executive Paul Catmur takes a look at industry’s changing guard.
These days, a brand-agency partnership lasting, say, five years is impressive. Yet, at 22 years, Subaru and Barnes, Catmur & Friends Dentsu’s working relationship has lasted a small lifetime. We take a look at this year’s long-term agency partnership winner.
Announced at the Effies on Thursday, the Commerical Communications Council has launched a new book by Peter Field which urges marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Ben Goodale, managing director of JustOne, will leave the agency at the end of the year to take a career break. This change means JustOne is taking the opportunity to relocate to Richmond Road and co-locate offices with 99 and Raydar.