News
Countdown is first to embrace Adshel Live Panoramas
Supermarket chain Countdown has secured the first of the Adshel Live Panoramas across key Auckland and Wellington locations.
Monthly Archives: October, 2018
News
Podcasts aplenty: NZME and TVNZ launch podcasts
The global podcast market is booming, and New Zealand is no different. This week, NZME and TVNZ have added new podcasts to their ranks.
Opinion
Redefining SEO: Search Experience Optimization
Search engine optimization has been through a lot of change over the last few years and is now completely different from what it used to be. FCB’s head of search Ben Dubuc discusses why he thinks the term should be search experience optimization.
News
TVNZ-NZ Marketing Awards 2018 customer insight/data winner: New Zealand Racing Board (TAB)
With a customer churn rate that didn’t seem to be stabilising, despite its best promotional efforts, the TAB knew it needed to change tack. We take a look at this year’s best use of customer insight/data winner.
News
The choice is yours with TVNZ OnDemand’s latest campaign
The new campaign for TVNZ OnDemand marks a turning point for the platform, after a year of investment and content curation.
News
Wear it your way: Sylvia Park celebrates style
Kiwi property’s Sylvia Park has launched a new campaign to celebrate the range of brands and styles housed within the shopping centre.
Movings & Shakings
Movings/Shakings: 30 October
Industry happenings at Rainger & Rolfe, Stuff and Fiftyfive5.
News
Ads of the week: 30 October
A round of applause for Tourism New Zealand, Kiwi Bacon, New Zealand Police and WorkSafe.
News
My Box streaming illegal, High Court rules
The High Court has ruled that internet streaming using My Box to watch SKY TV movies, television and sports programmes is a breach of copyright and illegal.
News
DDB’s Shane Bradnick to join TBWA\NZ as chief creative officer
TBWA\New Zealand has announced Shane Bradnick as its new chief creative officer across TBWA, Digital Arts Network (DAN) and Eleven PR. Bradnick is set to join TBWA from his current role as DDB’s executive creative director.
News
Pigs as far as the eye can see: Kiwi Bacon shows off its free farming spots
Kiwi Bacon has launched a new campaign that aims to reinforce its 100 percent New Zealand free farmed position.
News
The Compendium: 26 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
TVNZ-NZ Marketing Awards 2018 best use of sponsorship: The Health Promotion Agency
The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for it to both decrease youth smoking rates and help launch the career of talented Kiwi musicians. We take a look at this year’s best use of sponsorship winner.
Partner articles
Connecting Chinese Under the Kiwi Sky
With New Zealand’s diverse society, SkyKiwi chief executive Ally Zhang explains how it’s helping Chinese arrivals feel at home, while also taking New Zealand to the rest of the world.
News
WorkSafe encourages people to ‘be a safe guy’
WorkSafe has enlisted the help of an aspiring Māori comedian D’Angelo Martin in its latest campaign to help communicate directly to young workers.
News
Jacinda Ardern, Sir Peter Jackson and Rhys Darby: Tourism New Zealand issues ‘new’ world map
The ongoing investigation into New Zealand’s absence from maps of the world continues in the latest star-studded video from Tourism New Zealand.
News
TBWA\NZ ECD Christy Peacock departs TBWA Auckland
TBWA\NZ executive creative director Christy Peacock has resigned from his position and is departing the agency after three years.
News
Spark’s Sarah Williams talks long-term brand building
Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.
News
‘Breaking news’: New Zealand Police and Ogilvy release new recruitment ad
New Zealand Police have released a follow-up campaign to last year’s ‘The World’s Most Entertaining Recruitment Video’, with ‘Breaking News, a recruitment video encouraging diversity.
News
One stop shop: Cate Slater on TVNZ’s diverse new season
One year on from her pledge to offer more local content than ever before, TVNZ director of content Cate Slater says the investment in local has paid off.
News
TVNZ new season launch: more OnDemand, more local, more reality
Last night, TVNZ and its agency and production partners gathered at Auckland’s ASB Waterfront Theatre to cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to look back on its pledge from a year ago to invest in both OnDemand and local content.
News
The Pond announces new immigration service for clients and talent
The Pond has announced a new immigration service for client and talent with the hire of Fiona O’Sullivan.
News
NZME gives up on plans to merge with Stuff
Media company NZME has called it quits on its attempts to merge with rival Stuff to form a mega-media company.
News
Adshel NZ completes expansion of national digital roadside network
Adshel New Zealand has announced the completion of phase four of its digitalisation strategy, expanding the Adshel Live network with an additional 60 screens, taking the national digital roadside network to 283 screens.
News
Digital agency Rush wins at Australasian CX Awards
New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.
Opinion
Paul Catmur: The Death of Stalin
The time between leaders is a dangerous one. In medieval times they’d gloss over it by having messengers shout ‘The King is dead! Long Live the King!’ Which roughly translates as: ‘Yes, the king may have snuffed it, but don’t even think about getting uppity because the new one has already moved into the castle and is busy sharpening his favourite axe.’ BC&F Dentsu chief executive Paul Catmur takes a look at industry’s changing guard.
News
TVNZ-NZ Marketing Awards 2018 long-term agency partnership: Subaru and BC&F Dentsu
These days, a brand-agency partnership lasting, say, five years is impressive. Yet, at 22 years, Subaru and Barnes, Catmur & Friends Dentsu’s working relationship has lasted a small lifetime. We take a look at this year’s long-term agency partnership winner.
News
Why aren’t we doing this? UK marketing strategist Peter Field explores long-term brand building
Announced at the Effies on Thursday, the Commerical Communications Council has launched a new book by Peter Field which urges marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
News
JustOne managing director Ben Goodale to leave agency
Ben Goodale, managing director of JustOne, will leave the agency at the end of the year to take a career break. This change means JustOne is taking the opportunity to relocate to Richmond Road and co-locate offices with 99 and Raydar.
News
Movings/Shakings: 23 October
Industry happenings at Ipsos New Zealand, Ogilvy and Harvey Cameron.