Nando’s New Zealand is celebrating its commitment to using only 100 percent New Zealand-raised free range chicken with a ‘Winner, Winner’ campaign concept with the help of an oOh!media competition.
How much do we really watch – or not watch – advertising?
A brazen social media campaign by a franchise the property management company Quinovic has disgusted some tenants.
Everyone talks about the ‘new New Zealand’ – but what’s really changed? What does this mean for your business and brand? And why do we see the same well-worn imagery of a New Zealand of the 20th century, rather than the 21st?
The Radio Bureau announced the return of the Outstanding Radio Creative Awards (ORCA) in 2019.
New Zealand’s media agency market spent $1.04 billion in the 2017/18 financial year according to Standard Media Index (SMI), bringing four years of consecutive financial growth to an end. Across all media, radio, cinema and outdoor saw the greatest growth.
It takes time to get things right, and the latest campaign for MacKenzie Bread shows that good things are worth waiting for.
The finalists have been announced for this year’s Best Design Awards.
In the face of stiff competition from digital media, radio has stood the test of time, but sometimes it takes a crisis to make us realise its true value to the community.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
McDonald’s and Burger King have taken their competition to the streets, with both taking over billboards to prove they are either the biggest or the king.
Industry happenings at NZME, KBR Digital and Mission Estate.
The 2018 Webstar Magazine Media Awards finalist lists are out for this year’s 39 categories.
Everyone loves a list (even if it’s about the worst lists) and, after more than 1000 nominations, a number of New Zealand companies have managed to impress our neighbours and earn places and special awards in the Australian Financial Review’s Most Innovative Companies
Following Kraft Heinz’s acquisition of Cerebos Gregg’s, the company has consolidated its creative and media agencies, in a move that sees Cerebos Gregg’s join Kraft Heinz under the roofs of The Business Marketing Group and Starcom.
ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, an how the new channel is set to build greater knowledge about the sport.
TRA head of strategy Colleen Ryan takes a look New Zealand’s increasingly connected place in the world.
Little Giant, Linked by Isobar has appointed Aaron Turk as its new creative director.
At a time when digital technology consumes our lives, the attraction of live events is more popular than ever. This is a trend that hasn’t been lost on marketers, who increasingly look to link their brands to something that is happening outside our computer screens.
MBM has added a trio of accounts to its shelf in the last couple of months including Xero, FlexiGroup New Zealand and Brother.
It’s a common complaint that too much of the news is too grim and some people are – quite literally – turning off. Is there a better way to report news we can use? Stuff reporter Nicola Brennan-Tupara’s been to Europe to find out if ‘CoJo’ is the way forward.
Church Road Winery travels the country in a new series on TVNZ OnDemand – the first work by Raydar and 99 for Pernod Ricard since winning the account from Ogilvy late last year.
In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies.
Ever wanted to open a cat cafe, but would rather not deal with kitty litter and furballs? Never fear: Dunedin-based games studio Runaway lets you experience such a life vicariously with their newest free mobile game – which just so happens to be bringing worldwide attention to Aotearoa’s burgeoning games industry. PLUS: Mount Maunganui-based Flightless’ new cross-platform game, Element.
Kiwibank has appointed Simon Hofmann as the head of brand and marketing communications.
KiwiRail has appointed DDB as creative agency following a pitch involving five agencies, moving the account from incumbent Clemenger BBDO.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Content marketing is the tool with which modern brands are made. It brings the brand promise to life through authentic storytelling designed to align your business with your customers’ view of the world.
