Monthly Archives: August, 2018

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Protecting young smiles: Grin Natural encourages education and awareness of kids’ dental health in new campaign
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Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.

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Deck the walls: grab yourself a thing of beauty at this weekend’s MAGS Art Show
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Over the past four years, the MAGS Art Show has developed a reputation as a well-curated art event showcasing some of the country’s finest painting, photography and sculpture. StopPress’ parent company ICG is a sponsor of the event, which is taking place this weekend, and this year you’ll have the opportunity to view more than 1,000 artworks from emerging and established New Zealand artists and from the top Mt Albert Grammar art students.

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StopPress + Zavy Social Scoreboard rundown
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Following the launch of the Zavy and StopPress Social Scoreboard in June – featuring the social media performance of New Zealand’s top 25 traditional media advertising spenders – Zavy shares some insights into the action over the last couple of months.

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Cinderella and a pair of slippers: Peter Field and Les Binet talk success in a multichannel world
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Earlier this month, Peter Field and Adam & Eve/DDB head of effectiveness Les Binet touched down in New Zealand with the truth about effectiveness in a changing media landscape on their minds. Prior to their presentation to local media and advertisers, StopPress sat down with the pair to hear how TV remains the foundation for brand building while other mediums act as support.

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People buy experiences, not just products: StopPress’ top takeaways from Adobe’s Symposium
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This week, Sydney’s Darling Harbour was taken over by the marcomms industry as Adobe hosted its Symposium where marketers, creative professionals and luminaries shared the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. As Adobe’s masterminds took to the stage alongside the masterminds of brands from Australia and around the world, referred to here as ‘experience makers’, we pulled out some of their top takeaways.

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Horse’s Mouth: Sarah Williams, Spark
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Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.