The Signoffs from 99 have taken the title of Battle of the Ad Band 2018 champions in front of a sell-out crowd at Galatos.
Monthly Archives: August, 2018
Industry happenings at Callaghan Innovation, TRA, Yahoo Finance, WeAreTenzing, Colenso BBDO and Curious.
Once upon a time, the Big Bad Wolf huffed and puffed and easily turned three little pigs into Hell Pizza’s latest limited edition offering.
With Netflix trialling promotional advertising between episodes on its platform, the binge-watchers’ line-up is being increasingly interrupted by unwanted content. The latest advertising move makes a future of commercial advertising on paid-for streaming services easier to imagine than ever before. We spoke to some media experts about what this could mean for New Zealand subscribers.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Loyalty New Zealand has launched a new instant rewards promotion under the Fly Buys brand to accompany the points offering that forms the core of the Fly Buys programme. To promote it, DDB’s created a flashy campaign.
This month there is no Colmar Brunton ad impact award winner, and the reason is because none of the July TVC’s scored well against the company’s key metrics of branding, engagement, enjoyment, talkability, persuasion and differentiation. See what the company has found are the five key principles to create ads that will make a lasting impression.
FCB chief creative officer James Mok is set to depart the agency after 14 years to pursue consultancy opportunities.
Opposition broadcasting spokesperson Melissa Lee once made publicly-funded TV programmes for a niche audience on TVNZ. Now she has a bill before Parliament to force the funding agencies to reveal more about the audiences the programmes attract.
Influencers have always been a tool within traditional advertising, now the rise of social platforms has seen the popularity of them significantly increase in the content marketing toolbox, and with good reason. With purchase now only a click away, the right endorsement from the right person can change a brand’s fortunes overnight. In this episode, we’re looking at the changing world of influencers.
Shoppers are being treated to a fragrant sensory experience with Ti Ora’s specially-built oOh!media retail panels, showcasing three of its tea flavours.
Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices’ doors are exaggerated.
Creative agency EightyOne has won the account for online electricity retailer Powershop Electricity.
A round of applause for Sunergise, Oceania Healthcare and Seed Force.
For 33 years, Cindy Gallop has worked as a brand and business innovator alongside her MakeLoveNotPorn startup and IfWeRanTheWorld platform. Following her talk at the Adobe Symposium – a showcase of strategies for bringing together creativity and data to transform and deliver incredible experiences – we sat down with her to get her take on the technology in the hands of marketers, the industry’s diversity issue, the opportunity to take control off the tech giants and how we should be inventing the future.
TRA head of strategy Colleen Ryan takes a look at New Zealanders’ sense of humour.
Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.
Standard Media Index (SMI) has released data on ad spend for 96 product categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking. Of the 10 categories shared with StopPress, ad spend appears to be on the way down.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly transparent reporting and real McCoy ROIs, digital is where it’s at and the big, beautiful brand-building productions of yesterday are well and truly becoming a thing of the past.
But is that actually the case? Have marketers really turned their backs on the big budget mainstream campaigns of old? Is there still a place in the market for the cinematic TVC? And are brands still willing to play the long-game of identity building?
Airbnb has launched a new feature – Experiences – in New Zealand for the first time, allowing entrepreneurial local hosts to put forward niche experiences people can’t find anywhere else. Idealog talks with New Zealand company manager Sam McDonagh about what this new feature means, how hosts can use the platform to become micro-entrepreneurs, and more.
Oceania Healthcare’s latest ad by Rainger & Rolfe harnesses the power of music.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Industry happenings at Pead PR, The Social Club and Energi.
Following a loss in its FY2017 results, TVNZ’s finances are on the rise again, with the company reporting net profit after tax up 265 percent to $5.1 million, and revenue up 0.6 percent to $318.5 million.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Sky TV has reported a $240.7 million loss in the year to June 2018, against a profit of $119.3 million. The profit, before a goodwill impairment charge, is an increase of 2.6 percent on the previous year.
NZME’s profit is down by more than half as revenue fell in challenging market conditions
Solar energy provider Sunergise has installed a solar PV system at Assembly in Auckland to power the creation of Colenso BBDO’s ad for the PepsiCo Sunbrites brand.
ASB’s Simon Tong has moved seats to the newly created role of executive general manager of digital, data and brand from his role as executive general manager of technology, innovation and payments.