The Commercial Communications Council hopes to promote greater diversity in the industry with the release of an Inclusiveness and Diversity Policy tool for member agencies to adopt.
Monthly Archives: July, 2018
A Queen Street bus shelter has had a make-over with a set of red curtains added to promote the Red Cross ‘Curtain Call’ with NZ Post.
There’s never been a better time to be a marketer. We’ve got access to tools our forebears would hardly believe, levels of data that allow for finer and finer resolution, while every day exciting new ways to connect with our audiences are devised.
Clint Eastwood and Sarah Jessica Parker are among the names starring in Skinny’s launch of a new ‘Get the Skinny’ brand platform with Colenso BBDO, the first campaign since the agency’s appointment in May.
QMS NZ has secured an expansion in Auckland bus media formats, with more than 500 roadside and kerbside double-decker and single-decker panels to be added to its offering.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.
These companies showed us how they put their tools to use and have made it through as finalists in the 2018 TVNZ-NZ Marketing Awards.
New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.