Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
PHD and Spark PR & Activate have seen a suite of changes to its senior leadership team, with Nikki Grafton, Lee-Ann Morris, Christophe Spencer and Dallas Gurney all moving up.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Let’s face it, humans have been known to make some highly questionable decisions. It’s no wonder ostensibly infallible artificial intelligence that promises to remove our human margin of error has been seeping into every industry by osmosis, ours being no exception. But interested parties should proceed with caution.
Industry happenings at Snapdragon Media, The Commercial Communications Council and Radio New Zealand.
With NZ Marketing’s 2018 Media issue out in the hands of our readers, it’s time to get stuck into the 2018 Marketing issue. The issue will focus on some of the tremendous complexities facing today’s marketers, providing thought-leadership, expert opinion and insights into latest trends across the industry. Take a look at some of the areas our writers will cover.
Kiwi burger chain Better Burger is celebrating all things Simon on 11 July, by giving away free cheeseburgers to any customers with the name Simon on their IDs.
It appears KiwiSaver’s a hot topic right now, with ANZ comparing choosing a scheme to dating in its latest campaign, while Forsyth Barr is encouraging Kiwis not to follow the pack.
Lightbox and Shine have used the idea of moths drawn to a flame to show how the SVOD’s new cinema selection will “light up your nightlife”.
Air New Zealand, Tourism New Zealand and Lightbox show us how it’s done.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Primo wants young New Zealanders to express their taste by creating a new flavour and to inspire them, it’s teamed up with Colenso BBDO to test out a few questionable milk flavours.
When given the choice between a bit of scrawled graffiti and a thoughtfully crafted art piece, it’s a no-brainer that broadband company Chorus is choosing the latter. More than 200 of its cabinets across New Zealand have been used as a canvas by local artists, brightening up their urban surroundings and dramatically reducing the amount of graffiti being done.
Spark’s announced the appointment of Matt Bain to the role of marketing director alongside an internal restructure.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Another round of radio results and with the channel’s total audience on the rise, up to 3.41 million New Zealanders (10+) tuning into commercial radio, there’s reason for both MediaWorks’ and NZME to celebrate. We break down the results to see how More FM, Newstalk ZB and Magic had standout performances while The Breeze and The Edge have lost some momentum.
Simplot and BC&F Dentsu reintroduce the Chicken Tonight brand to a new generation with the help of director Florence Noble, Eight, and a group of chicken-loving children.
Frucor Suntory has launched V’s new Tortured Orchard product through distressed aesthetic street posters via The Phantom Lab.
There’s nothing quite like a Kiwi road trip and Tourism New Zealand has capitalized on this, launching a global campaign with Augusto that focuses on New Zealand’s warm and welcoming culture.
The results of the second GfK Radio Survey of the year are out and with 86 percent of the New Zealand population (10+) tuning in each week, there plenty for the industry to be happy about.
New Zealand Steel has appointment DDB as the creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS.
The New Zealand Snow Industries Federation (NZSIF) has joined with How to Dad’s Jordan Watson to help relaunch its ‘Go Snow’ campaign and encourage Kiwi families back on the slopes.
Air New Zealand’s teamed up with Silicon Valley start-up Impossible Foods to serve a plant-based burger and according to the promotional video by True, it’s quite the celebrity.
Kiwi’s connection to nature is truly a special thing that remains resilient despite the influence of a changing world and the impact on our priorities and potential alternative experiences. But the world and our lives are changing and the result has been a more overtly holistic aspect to Kiwi’s connection with nature.
A round of applause for Skinny, Robert Harris, and NZ Post with New Zealand Red Cross.
While the world’s been fixated on the FIFA World Cup, so much so fans sparked an earthquake and plumbing issues, Acquire Online’s been putting digital and programmatic advertising to the test in its own Programmatic World Cup.
PHD strategy director Simon Bird discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Cigna Insurance has launched a new brand campaign with Y&R Wellington that focuses on key life moments.