Monthly Archives: June, 2018

Partner articles
Motion Sickness creative director Sam Stuchbury on the seven rules of great content
By

Creative agency Motion Sickness is shaking up the industry with more than just pretty pictures. Thriving at the intersection of production and creative strategy, its showreel from the past year includes the likes of Les Mills, Icebreaker, Scapegrace (previously known as Rogue Society) and NZ Avocado. Sam Stuchbury, founder and creative director at Motion Sickness and 2018 Forbes Asia 30 under 30 list-maker, shares his thoughts on producing quality content in today’s digital landscape.

News
Five easy ways to get bad advice
By

Look at that, a listicle. Ask anyone in content marketing and they’ll say lists are great at getting clicks. It’s good advice. The world is full of it. But how do you find that great advice? How do you know who to trust? How do you stack the deck to get the best possible results from agencies and consultants? Michael Goldthorpe, managing partner of Hunch, starts with how you don’t.

Partner articles
Hack into the Mainframe
By

TRA managing director Andrew Lewis explains its new Mainframe package as well as navigating a complex marketing environment, new cultural codes, what we can learn from new immigrants and the accuracy of social media sentiment.

News
Nike’s shoe designer Tinker Hatfield talks fame after Abstract: The Art of Design, how not all designers should be disruptors and more
By

As part of Idealog’s coverage of Vivid Sydney, editor Elly Strang headed along to Semi-Permanent Sydney to soak in some creative inspiration from heavyweights in the creative fields. One of those was none other than Nike’s vice president of creative concepts, Tinker Hatfield. Here’s some key takeaways on design from the man himself.

News
The end of the dogfight
By

Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.

Opinion
What three years of running a data company has taught me
By

A good while ago I completed my undergrad at Victoria University. While that puts me in some sort of “highly qualified” percentile, it also makes me the least qualified person currently working at DOT Loves Data. And having come from advertising, the world of data analytics was a whole new space to navigate.

News
The Hot List 2018: Last day to vote for the media industry’s best thinkers, creators and products
By

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.