Monthly Archives: June, 2018

News
Cannes 2018: highlights from day three
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While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.

News
Cannes 2018: highlights from day two—UPDATED
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Colenso BBDO is the first New Zealand agency to make it onto the winner’s board with a Bronze Lion picked up in the Health and Wellness category. It’s since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

News
Rub of the green: our picks for future New Zealand weed brands
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Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

Opinion
Kiwi Cultural Code #1: earned success
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Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.

News
Measuring up: how out-of-home is getting to know its audience
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When NZ Marketing checked in with New Zealand’s out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was audience measurement, with little progress having been made in introducing an industry-wide standard to measuring viewership, as Australia did in 2018. How has this changed? Graham Medcalf finds out.

Opinion
Chaos, marketing and magic
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Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers. Algebra was pure math. A+B=C. It’s always true. So B=C-A and A=C-B. Then you puzzle that out with a similar sum and you can actually prove stuff. Quadratic Equations. Yum. Meanwhile, statistics is applied math. It’s the ‘science’ of probability. The ‘answers’ run to multiple decimal places with ‘standard deviations’ and you never really know the “truth”. I reckon it’s way less satisfying. But that’s just me. More relevant here is why does this matter in marketing?