Last night, DDB, Y&R and The SweetShop collected their first Lions while Colenso’s ‘SelfiStix’ for Pedigree continued its winning streak.
Monthly Archives: June, 2018
Paralympian Cameron Leslie has lent his prosthetic legs to a health and safety campaign to New Zealand seafood company Sanford with an important message of identifying workplace risks.
Stuff’s product director Fei Bian Goh discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.
Paper Plus is thought to have moved its creative and media accounts to Contagion after more than five years with FCB.
TAB’s ‘Wake up a Winner’ campaign by Y&R and MBM wants New Zealanders to get involved in the hype and excitement surrounding the Football World Cup, despite the time difference with Russia.
Volkswagen’s creative account has returned to DDB without a pitch in a move that will see the agency part ways with BMW and Mini. Update: DDB was offered the account as it will be moving into the Giltrap HQ.
For its latest campaign, Air New Zealand helps in the transportation of native New Zealand takahe as part of the Department of Conservation’s recovery programme.
Colenso BBDO is the first New Zealand agency to make it onto the winner’s board with a Bronze Lion picked up in the Health and Wellness category. It’s since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
Beehive bacon is telling it like it is in a cheeky campaign by Contagion that points out the absurdities of life.
It’s that time of year again, adland has taken the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.
Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.
Client-agency partnerships are often love/hate relationships that leave both sides delighted and frustrated all at the same time. Insight Creative’s CEO, Steven Giannoulis, shares his experience on both sides and dishes up advice on working better together.
Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.
Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.
Nespresso NZ is transporting Fieldays goers to its coffee farms in a VR experience as an extension of its ‘Nespresso Women’ campaign.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Heyday, Vend and Disruptive Unicorns.
Independent power company Electric Kiwi’s new TVC gently takes the mickey out of dubious benefits claimed in the power industry.
What will be the most in-demand marketing capabilities and technologies by 2025? And what metrics do marketing leaders believe they are most likely to be measured on by the middle of the next decade?
The Dominion Post is running a teo reo Maori masthead to celebrate the Maori New Year.
Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton’s Ad Impact Award.
With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.
Drive past Ogilvy’s Parnell offices and you’ll notice a new look logo on show through the windows. In the wake of Ogilvy’s global announcement of a “re-founding” to serve as an integrated creative network, the New Zealand arm has rebranded accordingly.
KBR has announced a new exclusive partnership with an Aussie mobile marketing company Geronimo. We talked to managing director Grant Hyland to get the inside skinny on the deal, what it means for KBR’s capabilities and what’s next on the ambitious company’s agenda.
When NZ Marketing checked in with New Zealand’s out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was audience measurement, with little progress having been made in introducing an industry-wide standard to measuring viewership, as Australia did in 2018. How has this changed? Graham Medcalf finds out.
Les Mills International has launched a new global campaign focusing on individuals mindsets as they do group fitness classes.
Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers. Algebra was pure math. A+B=C. It’s always true. So B=C-A and A=C-B. Then you puzzle that out with a similar sum and you can actually prove stuff. Quadratic Equations. Yum. Meanwhile, statistics is applied math. It’s the ‘science’ of probability. The ‘answers’ run to multiple decimal places with ‘standard deviations’ and you never really know the “truth”. I reckon it’s way less satisfying. But that’s just me. More relevant here is why does this matter in marketing?