Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
Monthly Archives: June, 2018
The second instalment of findings from last month’s StopPress/TRA survey are out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and this time we look at what they think is currently most under-rated by marketers.
At StopPress, our goal is to showcase the best work from and the most interesting issues in the marcomms industry. But we’re largely leaving our editorial view out of it this time and letting the analytics do the talking with a new section dedicated to social media success: The StopPress + Zavy Social Scoreboard.
Countdown’s busting out all the rhymes in a new brand platform, its first campaign by Y&R with support from Ogilvy Media.
Robert Harris is telling the story of its founder Bob, with the help of BC&F Dentsu in a colourful, caffeine-fuelled campaign.
Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon Teagle to hear how the OOH company is faring and how its future is lit up by digital sites.
Adshel’s digital and technology sales manager, Rick Goodwin, talks about the powerful combination of out of home media and the benefits of digital capabilities, and how it is creating opportunities for advertisers to pinpoint the right message to the right audience at the right time.
TVNZ has launched its campaign for Wellington Paranormal, the mockumentary created by Taika Waititi and Jemaine Clement.
Colenso BBDO has decided to go against the grain and put the title of its newest creative director, Max McKeon, up for debate by adopting whatever title StopPress readers choose.
The Radio Bureau is bringing radio advertising expert Ralph van Dijk to New Zealand for a free seminar, in Auckland and Wellington, to help creatives and copywriters make the most out of client radio campaigns.
Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client development at Nielsen, talks about how their ad intelligence solutions are shedding light in this area.
Be who you want to be, but don’t make a song and dance about it.
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
Jetstar’s helped old bandmates play together again its latest campaign via BC&F Dentsu.
Saatchi & Saatchi has been appointed as the agency for the Ministry of Justice’s anti-money laundering initiative alongside Starcom, which won the media component of the pitch.
A round up of what companies have done following the birth of Neve, the daughter of Prime Minister Jacinda Ardern and her partner Clarke Gayford.
Hot from the printers, the latest issue of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might looks like.
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
Jeff Harris, creative director of Track NZ, reflects on his experiences judging “Caples 2.0” and points out the variety of stand-out work.
The Nielsen National Readership Survey figures for Q2 2017 – Q1 2018 have been released with good news for some and a bumpy ride for others.
Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.