News
Tourism New Zealand hands evolution of ‘100% Pure’ brand to Special Group
Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
Monthly Archives: June, 2018
News
StopPress readers say brand-building is under-rated by marketers
The second instalment of findings from last month’s StopPress/TRA survey are out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and this time we look at what they think is currently most under-rated by marketers.
News
Introducing the StopPress + Zavy Social Scoreboard
At StopPress, our goal is to showcase the best work from and the most interesting issues in the marcomms industry. But we’re largely leaving our editorial view out of it this time and letting the analytics do the talking with a new section dedicated to social media success: The StopPress + Zavy Social Scoreboard.
News
Countdown gets rhythmic for its new brand platform
Countdown’s busting out all the rhymes in a new brand platform, its first campaign by Y&R with support from Ogilvy Media.
News
Waking up the nation: Robert Harris goes back in time to see coffee’s impact on New Zealand
Robert Harris is telling the story of its founder Bob, with the help of BC&F Dentsu in a colourful, caffeine-fuelled campaign.
News
Entering an arms race: Go Media’s Simon Teagle on expanding its portfolio and presence
Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon Teagle to hear how the OOH company is faring and how its future is lit up by digital sites.
News
The Compendium: 29 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings/Shakings: 29 June
Industry happenings at TVNZ, Modica Group, NSPR Ltd, 99 and Volom.
Partner articles
Digital out of home: what’s next?
Adshel’s digital and technology sales manager, Rick Goodwin, talks about the powerful combination of out of home media and the benefits of digital capabilities, and how it is creating opportunities for advertisers to pinpoint the right message to the right audience at the right time.
News
Incidents that cannot be classified as normal: TVNZ welcomes Wellington Paranormal
TVNZ has launched its campaign for Wellington Paranormal, the mockumentary created by Taika Waititi and Jemaine Clement.
News
Have your say: Colenso asks StopPress readers to choose latest hire’s title
Colenso BBDO has decided to go against the grain and put the title of its newest creative director, Max McKeon, up for debate by adopting whatever title StopPress readers choose.
News
The Radio Bureau brings expert Ralph van Dijk to New Zealand for free seminar
The Radio Bureau is bringing radio advertising expert Ralph van Dijk to New Zealand for a free seminar, in Auckland and Wellington, to help creatives and copywriters make the most out of client radio campaigns.
Partner articles
The future of ad intelligence
Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client development at Nielsen, talks about how their ad intelligence solutions are shedding light in this area.
News
Kiwi Cultural Code #2: Individuality and self-determination
Be who you want to be, but don’t make a song and dance about it.
News
Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
News
Grand Prix Lions winners from Cannes 2018
This year at Cannes, a Grand Prix was awarded in every category but one (Pharma), and two categories, Film and Outdoor, awarded two winners each. We take a look at the standout work
News
Music that binds people together: Jetstar reunites the band
Jetstar’s helped old bandmates play together again its latest campaign via BC&F Dentsu.
News
Saatchi & Saatchi and Starcom win Ministry of Justice anti-money laundering work
Saatchi & Saatchi has been appointed as the agency for the Ministry of Justice’s anti-money laundering initiative alongside Starcom, which won the media component of the pitch.
News
The brands celebrating the birth of Neve Te Aroha Ardern Gayford
A round up of what companies have done following the birth of Neve, the daughter of Prime Minister Jacinda Ardern and her partner Clarke Gayford.
News
A sneak peek at ‘The Media Issue’ 2018
Hot from the printers, the latest issue of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might looks like.
News
Cannes 2018: highlights from over the weekend
Over the weekend, Colenso BBDO saw Gold once again, as it collected its second, this time for Pedigree’s ‘The Child Replacement Programme’.
News
Office for Seniors’ goes undercover to tackle elderly abuse
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
Opinion
Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social
Jeff Harris, creative director of Track NZ, reflects on his experiences judging “Caples 2.0” and points out the variety of stand-out work.
News
The highs and lows of Nielsen National Readership Survey figures Q2 2017 – Q1 2018
The Nielsen National Readership Survey figures for Q2 2017 – Q1 2018 have been released with good news for some and a bumpy ride for others.
News
Cannes 2018: highlights from day five
Overnight, it was a great haul of Bronze and Silver Lions for DDB, alongside Lions for Y&R, FCB, Clemenger BBDO and Ogilvy.
Movings & Shakings
Movings/Shakings: 22 June
Industry happenings at NZME, Creature Design, NSPR Ltd, HMC Communications and Jacobs Douwe Egberts.
News
The Compendium: 22 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
FCB farewells staff following account losses
Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.
Partner articles
Design on toast: why specialists eat generalists for breakfast
Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.