Monthly Archives: March, 2018

News
Rogue Society and Motion Sickness explain name change to Scapegrace
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A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called ‘Rogue’, the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

News
Holden faces up to fake news, calls on Aussie actor to show New Zealanders the brand is here to stay
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While Holden has earned a place in many New Zealanders’ hearts, news that the General Motors-owned brand was stopping manufacturing in Australia last year led some to believe the brand was also on the way out. And as that misperception continued to grow, Holden has decided to face up to it and set the record straight with the help of Aussie actor Michael Caton.

News
Where touchpoints intersect planned behaviour: how the ‘Bags Not’ campaign plans to have people saying no to plastic
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Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch ‘Bags Not’, a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features and see what other countries are doing to eliminate single-use plastic bags.

News
Digging up the bones: the media agency commission debacle
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Over the last week, the media agency commission model has been given the axe by the National Business Review. It’s a decision headed by publisher Todd Scott, who dished out plenty of heat to media agencies on social media, including declaring that the “gravy train reign is over”. StopPress asked fellow publishers and agencies if the model is in fact long in the tooth, or if Scott and the NBR have barked up the wrong tree.

News
Changing channels: a look at the TV landscape following Sky TV and TVNZ’s latest results
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Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.