This morning was, as MC Samantha Hayes said, a “fairly historic” moment for New Zealand television, with the chief executives of the three major television networks – Kevin Kenrick (TVNZ) Michael Anderson (MediaWorks) and John Fellet (Sky TV) – on stage together united for the launch of the initiative ThinkTV New Zealand. Perhaps it’s not fully historic because Think TV existed in New Zealand until 2012. But, following in the footsteps of other markets that have successfully promoted the health of TV, the time was right to bring it back to life.
Monthly Archives: March, 2018
Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.
Sam Stuchbury, creative director and founder at Motion Sickness and co-founder of The Social Club, has this week been named in Forbes’ 30 under 30 Asia in the ‘Media, marketing and adverting’ category. We ask him about his journey from a cold Dunedin student flat, what he thinks about the industry and influencers, and what lies next in his path.
Colenso BBDO has announced a new agency model, with a focus on creative collaboration, clients’ customers and new ways of working.
Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based company has yet to be active in the New Zealand market, but a handful of its many global copycats are already shaking up what co-founder Jeff Chapin refers to as “Big Mattress”.
Gone are the days of days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn’t mean monitoring is no longer required. Rather, it’s as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it’s responding with AI and what the future of news and journalism looks like.
Sky TV and Hello have rallied the country to show support for hometown hero Joseph Parker ahead of his heavyweight title unification bout in Cardiff.
It’s a new year and February’s selection of new brand ads has set the standard high for 2018. There can only be one winner and this month, it’s the New Zealand Lotteries Commission with ‘Armoured Truck’.
Georgina Harris talked with Bauer Media managing director Brendon Hill and editorial director Shelley Ferguson about spending time with Nadia Lim to understand her brand, creating a new distribution model, and if it is such a big risk tying a magazine to one person.
The six-month interim results are out for our two largest print news media owners Stuff and NZME. It is no secret that print has battled with years of declining advertising revenue and departing audiences and there is no doubt the tough financial results have taken its toll. The key lowlights being Stuff’s subsequent closure of 28 regional print mastheads, and an obstinate Commerce Commission which has repealed repeated merger attempts by NZME and Stuff. However, in some quarters, the recent financial findings show that the fall in print revenue has slowed, with suggestions that the worst is over. We ask media experts and publishers what they glean from the financial findings – bearing in mind the unpredictable and circulating beast that is the media industry.
There’s no question design is having a moment. Fortune 500 companies are hiring chief design officers and investing in design and innovation centres, and even traditional corporates are getting in on the action. At the forefront of this is Silicon Valley-based Airbnb, the online marketplace for people to lease short-term accommodation. Founded by designers Joe Gebbia and Brian Chesky and co-founder Nathan Blecharczyk in 2008, the company is now a behemoth, valued at US$31 billion and located in 190 countries. On a recent trip to Auckland for the Better By Design CEO Summit, Airbnb’s Jenny Arden (an IDEO, Google and YouTube alumni) chats with us all things design.
In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it’s giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner Michael Redwood about the last 10 years, the challenges it’s overcome and how it’s maintaining its momentum.
With the Gold Coast 2018 Commonwealth Games mere weeks away, the official New Zealand broadcaster TVNZ, with the help of Assignment Group and TVNZ Blacksand, has launched the first phase of its campaign.
Samsung has launched its new Galaxy S9 and S9+ by testing out the camera in a live video stunt via Colenso BBDO and Flying Fish.
FCB has announced that Blair Alexander will take over the reins as media managing director.
A video campaign to sell milk? In film noir? With slam poetry? Bold – which is precisely why Jonny Kofoed and Assembly didn’t back down when creating a campaign for Fonterra’s Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year’s Best Design Awards.
It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.