Monthly Archives: March, 2018

News
The revolution will be televised: how the launch of ThinkTV has brought the TV industry together-UPDATED
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This morning was, as MC Samantha Hayes said, a “fairly historic” moment for New Zealand television, with the chief executives of the three major television networks – Kevin Kenrick (TVNZ) Michael Anderson (MediaWorks) and John Fellet (Sky TV) – on stage together united for the launch of the initiative ThinkTV New Zealand. Perhaps it’s not fully historic because Think TV existed in New Zealand until 2012. But, following in the footsteps of other markets that have successfully promoted the health of TV, the time was right to bring it back to life.

Partner articles
Time to listen to Grown Ups
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With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.

News
‘It’s time to jump on that bandwagon’: Isentia’s Russ Horell on social media, influencers and the future of journalism
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Gone are the days of days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn’t mean monitoring is no longer required. Rather, it’s as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it’s responding with AI and what the future of news and journalism looks like.

News
VMO hits an audience of half a million
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VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.

News
Flicking the page: A bird’s-eye view of New Zealand’s news landscape following NZME and Stuff’s latest financial findings
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The six-month interim results are out for our two largest print news media owners Stuff and NZME. It is no secret that print has battled with years of declining advertising revenue and departing audiences and there is no doubt the tough financial results have taken its toll. The key lowlights being Stuff’s subsequent closure of 28 regional print mastheads, and an obstinate Commerce Commission which has repealed repeated merger attempts by NZME and Stuff. However, in some quarters, the recent financial findings show that the fall in print revenue has slowed, with suggestions that the worst is over. We ask media experts and publishers what they glean from the financial findings – bearing in mind the unpredictable and circulating beast that is the media industry.

News
​Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
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There’s no question design is having a moment. Fortune 500 companies are hiring chief design officers and investing in design and innovation centres, and even traditional corporates are getting in on the action. At the forefront of this is Silicon Valley-based Airbnb, the online marketplace for people to lease short-term accommodation. Founded by designers Joe Gebbia and Brian Chesky and co-founder Nathan Blecharczyk in 2008, the company is now a behemoth, valued at US$31 billion and located in 190 countries. On a recent trip to Auckland for the Better By Design CEO Summit, Airbnb’s Jenny Arden (an IDEO, Google and YouTube alumni) chats with us all things design.

News
A fusion of design and creativity: how Special Group is forging a path forward, taking challenges in its stride
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In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it’s giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner Michael Redwood about the last 10 years, the challenges it’s overcome and how it’s maintaining its momentum.

News
A trip through electric avenue: Mercury’s Julia Jack on driving the brand into the future
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It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.

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