Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we’re seeing another season of Married at First Sight New Zealand, and the consistency in what they do.
Monthly Archives: February, 2018
New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man’s dream.
Samsung’s new ‘Human Nature’ campaign pulls on the motivation strings, sharing the philosophy that ‘we are born to do what can’t be done’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While ‘someone took your nose’ is typically associated with humour, in the case of Fire and Emergency New Zealand’s new campaign, via FCB, a missing nose puts you at risk while you sleep.
Amazon’s Alexa has teamed up with Sky TV, enabling viewers to verbally activate the digitised helper to inform users whats on and help them find content to watch.
Industry happenings at MediaCom, The Warehouse Group, Mediaworks and Proof.
Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at TRACK, takes a look at what brands can do to earn attention in consumers’ busy lives.
Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.
Following the launch of Ecostore’s first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, how it’s tracking in local and offshore markets and how its unique proposition has it positioned in the face of new competition.
Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.
Telesoftas encourages businesses to lead the way in innovation, and mental health, in its Stepforward campaign.
Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.
Take a bow Super Rugby, the New Zealand Olympic Committee and Kiwibank.
2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
The 2018 Investec Super Rugby season is set to be fast-paced and entertaining if its promotional campaign by Sugar & Partners is anything to go by.
Little Giant founder and CEO Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the 2017 Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he’s excited to see on the rise.
New Zealand digital agency Resn has been named Agency of the Year for the second year running at the 2018 Awwwards Conference in Berlin.
With the 2018 Olympic Winter Games underway, the New Zealand Olympic Committee (NZOC) and Saatchi & Saatchi are exploring what it takes for athletes to get to the top of their profession in a new brand platform called ‘Earn the Fern’.
Te Papa will mark its 20th anniversary this week with a collaboration with Radio New Zealand showcasing a collection of national treasures.
Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.
Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Renault France has released an animated ad for Valentine’s Day illustrating the power of an electric vehicle.
McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.
After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
In 2017, as part of our Agency Perceptions research, we asked some of the country’s top marketers a few questions about their roles and their views on the country’s leading creative and media agencies. How were their needs changing? What did they look for in an agency? What were their frustrations? How did they choose the right partner? Which agencies stood out? The results made for very interesting reading and it was one of our most-talked-about projects of the year. So, for our upcoming agency issue, we’re doing it again, although this time we’re diving into the perceptions of specialists and asking marketers some questions about design, PR/experiential, digital, and direct marketing agencies. But wait! There’s more! In the end, it’s the perception of the ones that pay the bills that really matters. But this year we’re also asking the StopPress audience for their opinion on these agencies in an effort to get a wider industry view.
NZME and Stuff have announced this week they will seek leave to appeal a High Court ruling that upheld a Commerce Commission block on their proposed merger. In December the High Court upheld a Commerce Commission ruling not to clear or authorise the merger. With that in mind, we take a look at what industry folk think of the proposed merger and mergers in general.
Longevity is the big demographic change ahead and it’s happening now. Clare Hall-Taylor argues that it presents a wealth of opportunities and companies that don’t make small and achievable adjustments now may risk losing their competitive edge.