Monthly Archives: February, 2018
With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
Special Group is moving into the digital age with a new production company called Nimble.
Three to seven seconds… that’s the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
There’s never been a shortage of rugby chat in this nation. Some may even argue that (block your ears, rugbyheads) there’s too much. But what no-one can argue with is that, increasingly, a lot of that chat is done online, whether it’s commenting on the latest Honey-billed William rumour, questioning that controversial yellow card decision, or critiquing the duck face selfie/dressing room dab after the game. 2degrees, which announced its sponsorship of all five New Zealand Super Rugby teams late last year, wants that to continue and has launched a campaign via its new agency DDB that will turn the chat into something more.
In the wake of a flurry of recent agency/client retainer relationships coming to an end and big consultancies enhancing their creative chops, Erin McKenzie goes behind the scenes to find out why more clients are playing the field and focusing on projects and what the impact is on brand and customer experience.
Good Health is giving New Zealanders a peek into the life of Richie and Gemma McCaw in a new campaign, by Hello, to launch its new Turmeric Sport Complex.
Publicis Communications has announced that New Zealand content agency FRONTSIDE and founder Robett Hollis will be joining Publicis Group in New Zealand.
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Energy Online is back with its humorous ‘No Regerts’ campaign; this time following home buyers who quickly regret moving house.
Ordinary, kinky, chunky, sassy and stubby; Huckleberry celebrates the beauty of organics by embracing misshapen carrots in its latest TVC as a part of a new EcoStore Xventure television show sponsorship.
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
Out-of-home revenue grew 18 percent for 2017 and static remains strong, according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
Vice is continuing its exploration of New Zealand’s untold stories with the release of a new Zealandia episode that takes a look at how the addictive and dangerous drug, ‘synnies’ is affecting the lives of West Aucklanders. We talk to producer Ursula Williams about the decision to tackle the issue with personal stories.
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.
Two armoured truck driver friends are the stars of Lotto New Zealand’s latest ad.