Opinion
What Facebook’s news feed change means for marketers
Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Monthly Archives: January, 2018
Partner articles
The future gazer: How TVNZ is incorporating augmented reality into its production
Tech-obsessed Kym Niblock is most comfortable when she’s wading neck-deep in a pool of data. This, she says, is the best place where you can find out where you need to go next. And for TVNZ, this involves diving straight into augmented reality.
Features
Stoppies 2017: Josh Moore crowned Human of the Year
Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.
Movings & Shakings
Movings/Shakings: 23 January
Industry happenings at The Spinoff, Big Mobile and The Sweet Shop.
News
Energy and humour are key ingredients for Sanitarium
In Sanitarium’s latest ad for its breakfast drink Up&Go, via DDB NZ, a young man has the ‘right type of energy’ to give up his bus seat, even though it’s leg day.
News
DB Breweries and Colenso deliver a craft versus lager showdown
DB Breweries has taken a humorous approach to the divide between lager and craft beer drinkers to launch its new product DB Export Hop Lager.
Movings & Shakings
Dean Cook departs Farmers for The Warehouse Group—UPDATED
Farmers head of marketing Dean Cook has joined The Warehouse Group.
News
Spark and Shine celebrate New Zealand’s unique business edge
The next chapter in Spark’s ‘Little can be Huge’ campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.
News
Starcom adds Bay Audiology to its roster
Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.
Movings & Shakings
Clive Ormerod hangs up on Spark, joins Les Mills International
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
Features
Stoppies 2017: Spark shines as Brand of the Year
There’s no denying 2017 was a big year for Spark. The telco’s momentum has seen it cement its commitment to delivering great customer experiences, both from a personal and business perspective, with a series of campaigns that made us sit up and pay attention.
News
Exceeding expectations: Bravo’s Chris Taylor on end of year ratings and 2018 plan
It’s 18 months since Bravo graced New Zealand’s screens, delivering a dose of reality TV to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.
News
And now, the newsfeed: the best takes on the recent Facebook changes
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to ‘make the world a better place’. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.
Partner articles
The expanding programmatic playground
Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s disposal.
News
The Compendium: 19 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Samsung Galaxy A8 celebrates flaws and beauty
With the tagline ‘It lets you be you’ the ad taps into the Generation Z’s acceptance of individuality, flaws and personality.
News
Beats by Dre showcase athletes preparing for Winter Olympics
In the lead-up to the 2018 Winter Olympic Games in South Korea, starting 9 February, Beats by Dre have released several ads featuring athletes preparing for the event.
News
TVNZ Blacksand and Shortland Street spice up this year’s summer campaign
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.
Opinion
The great Facebook News Feed change: what you need to know
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
Features
Stoppies 2017: Vogel’s brings Campaign of the Year to its table
Last year saw Vogel’s roll out its first TV campaign in a decade, and it was worth the wait. ‘What do you bring to the table’ sparked discussion, inspired parodies, challenged stereotypes, attracted millions of views and has now also been acknowledged as our campaign of the year. Shine’s head of client services, Tim Ellis, gives us some insight on how it all came together.
News
Brave but counterintuitive: Paperboy ceases publication, media industry weighs in
Paperboy will not be hitting the shelves as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.
Opinion
The skills shortage that could curb the power of the internet for SMEs
Xero New Zealand country manager Craig Hudson shares his thoughts on what small and medium Kiwi businesses can do to use the power of the internet to ensure growth in 2018.
News
Mitre 10 launches nifty Number 8 campaign
Mitre 10 and FCB have launched a Number 8 campaign to showcase the hardware company’s bespoke range of home improvement products.
News
PHD picks up Sealord account
PHD New Zealand has been appointed as the media agency for the Sealord account.
Movings & Shakings
Movings/Shakings: 16 January
Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.
News
KFC puts Colonel Sanders front and centre
In a first for KFC’s brand communication in France, Colonel Sanders’ trademark face is fronting the latest marketing campaign.
News
‘It’s only a little bit over’: NZTA shows the dangers of speed
The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign – ‘In my Shoes’.
News
How FCB cracked briefs over the Christmas break
FCB’s creatives might have been away from their desks during the Christmas break but that doesn’t mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients’ needs.
News
How to Dad takes a look at Kiwi favourites for McDonald’s Kiwiburger
McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.