Kiwibank started 2017 by pushing the boundaries of advertising. Wanting to spark a conversation about money and New Zealanders’ behaviour with their finances, the bank, with Ruckus and TVNZ, created a whole TV series called Mind Over Money. General manager of marketing communications Regan Savage explains the move away from the TVC.
Monthly Archives: January, 2018
In light of the chopping and changing of personnel in the media arena, what do the ratings say about the year that has been and the year ahead for TVNZ and Mediaworks?
In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket’s Fresh offering. StopPress talks to Karla Douglas, Brandhub’s managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
Friday night show 7 Days is back on deck this week, and familiar comedy bastions Jeremy Corbett, Paul Ego and Dai Henwood have gone head to head to build up its return.
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
Sinead Boucher’s career on the Fairfax digital team started in what she describes as a “broom cupboard” at a time when the site was seen as a nice-to-have tag-on to the print business. Now, as she sits in the chief executive chair at Stuff, she reflects on how much things have changed.
Auckland-based Inhouse was brought on board to revitalise the Steinlager brand as they launched a new offering – Tokyo Dry. Simple, right? Not quite.
The Warehouse Group is on the search for a single media partner to work across all of its brands.
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
From a bare, eczema ridden poodle to a strapping police officer, Pedigree’s new SelfieStix app via Colenso BBDO provides a range of adorable filters for dogs.
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
While New Zealand may have been one of the first to have dogs driving cars, Subaru has used a similar concept to advertise its new three-row Ascent.
Following the historic decision in September last year to allow Saudi Arabian women to drive, Nissan Saudi Arabia surprised a group of women with driving lessons – with a special twist.