Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
Monthly Archives: December, 2017
A couple of account appointments have been announced this week.
New Zealand Avocados has gone behind the scenes of its growers for a social media campaign for the New Zealand and Australian markets with the help of Motion Sickness.
As the Vice New Zealand team gear up to celebrate Viceland’s first year on Sky and all the work that’s been put in to have local stories heard on Vice, we talk to head of content Frances Morton about finding untold stories, the sustainability of clickbait, agility in a competitive media environment and what’s in store in the future.
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
Industry happenings at Running with Scissors, Newstalk ZB and Variety.
To celebrate its 50th birthday, Vogel’s has gone back to 1967 and dropped its bread price to 28 cents in a campaign promoted through a media takeover.
Y&R has announced the appointment of Fleur Head to the role of managing director in its Wellington office.
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
Earlier this week, Samsung released a mesmerising TVC that washes a load of washing go round and round. Now, it’s turning the idea into a feature film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.
The New Zealand Television Awards recognised excellence in local television programmes as well as individual achievement as it announced the 2017 winners last night at Auckland’s SkyCity Theatre.
The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.