Opinion
Year in Review: Matt Bale, MBM
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt Bale, managing partner at MBM, has to say.
Monthly Archives: December, 2017
Opinion
Year in Review: Steph Creasy, Digital Arts Network
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steph Creasy, managing director at the Digital Arts Network, has to say.
Opinion
Year in Review: Matt Headland, NZME
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt Headland, chief commercial officer at NZME, has to say.
Opinion
Year in Review: Sarah Williams, Spark
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sarah Williams, head of brand, communications and experience at Spark, has to say.
Opinion
Year in Review: Arnaud Calonne, Yahoo Platforms
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Arnaud Calonne, head of sales at Yahoo Platforms, has to say.
Opinion
Year in Review: Regan Savage, Kiwibank
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Regan Savage, general manager of marketing communications at Kiwibank, has to say.
Partner articles
Are we seeing a resurgence of TV advertising?
Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
Opinion
Year in Review: Nicky Greville, Y&R Engage
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Nicky Greville, national general manager at Y&R Engage, has to say.
Opinion
The importance of culture: why mergers don’t always last
In light of NZME and Fairfax’s merger appeal rejected by High Court, following the Commerce Commission refusing to approve the deal, we take a look at a piece from TRA’s Collen Ryan about how love doesn’t always last in mergers.
Opinion
Year in Review: Ben Rose, NIB
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Rose, general manager of direct and partnerships at NIB, has to say.
Opinion
Year in Review: Claudia Macdonald, Mango Communications
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Claudia Macdonald, managing director of Mango Communications NZ, has to say.
News
The Last Post: Luck and Insecurity
At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
News
The Compendium: 15 December
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
The best of StopPress 2017
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
News
Colenso BBDO, FCB Media, Little Giant and Special Group win top spots at Campaign Asia-Pacific Agency of the Year Awards
Colenso BBDO took home New Zealand creative agency of the year while FCB Media won New Zealand media agency of the year at the awards held in Singapore.
News
Carlsberg takes on the humble steak and cheese pie with TBWA
TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
News
Sandy Hook Promise looks to tomorrow with emotive ad
With the five-year anniversary of the horrific Sandy Hook shooting this month, the not-for-profit organisation Sandy Hook Promise has released a thought-provoking and hard-hitting ad.
News
Farmers wins November Ad Impact Award with an emotional Christmas story
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
News
‘I don’t want to Russian into this’: how DDB started scamming scammers
A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that’s taking on scammers by wasting their time. We talk to DDB about how the campaign is the result of marrying creativity and technology, and the value of putting over 10,000 hours into a single project.
News
Fjord Trends report predicts tensions and technology to impact 2018
The annual Fjord Trends 2018 report has been released which analyzes seven emergent trends predicted to impact business, technology, design and society in the year ahead, and provides suggestions as to how organisations can navigate these currents and design for positive change.
News
Richard Thompson and Alex Radford launch digital consultancy
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting.
Opinion
Lessons learnt in rebranding Santa (hypothetically)
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here’s what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
News
Radio results: RNZ National falls, The Edge remains number one
RNZ National has maintained its number two spot behind The Edge following, the release of the last radio survey of the year, which reveal a drop in its audience numbers.
News
Bowel Cancer New Zealand pairs up with Shortland Street to raise awareness via TBWA
TBWA Auckland has taken a unique approach to raising awareness for Bowel Cancer New Zealand by working with the country’s longest-running soap opera.
Movings & Shakings
Jonathan Symons to become marketing director at TVNZ
TVNZ has appointed Jonathan Symons to the new executive role of marketing director.
News
WREDA fuses street art and digital interaction for Wellington Advent Calendar
Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
Movings & Shakings
Rory Gallery to join Special Group as head of strategy
Special Group has appointed Rory Gallery to the position of head of strategy.
News
Magazine 360: top magazine brands in terms of time spent reading
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.
News
Fairfax and health insurer Nib partner up
Fairfax and Nib have launched Done, a new range of affordable, tailored health insurance designed to make it easier for the surprising number of Kiwis that don’t have any health cover.
Movings & Shakings
Bridget Lamont departs Countdown
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.