Monthly Archives: December, 2017
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steph Creasy, managing director at the Digital Arts Network, has to say.
Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
In light of NZME and Fairfax’s merger appeal rejected by High Court, following the Commerce Commission refusing to approve the deal, we take a look at a piece from TRA’s Collen Ryan about how love doesn’t always last in mergers.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Claudia Macdonald, managing director of Mango Communications NZ, has to say.
Colenso BBDO took home New Zealand creative agency of the year while FCB Media won New Zealand media agency of the year at the awards held in Singapore.
TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
With the five-year anniversary of the horrific Sandy Hook shooting this month, the not-for-profit organisation Sandy Hook Promise has released a thought-provoking and hard-hitting ad.
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that’s taking on scammers by wasting their time. We talk to DDB about how the campaign is the result of marrying creativity and technology, and the value of putting over 10,000 hours into a single project.
The annual Fjord Trends 2018 report has been released which analyzes seven emergent trends predicted to impact business, technology, design and society in the year ahead, and provides suggestions as to how organisations can navigate these currents and design for positive change.
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting.
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here’s what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
RNZ National has maintained its number two spot behind The Edge following, the release of the last radio survey of the year, which reveal a drop in its audience numbers.
TBWA Auckland has taken a unique approach to raising awareness for Bowel Cancer New Zealand by working with the country’s longest-running soap opera.
TVNZ has appointed Jonathan Symons to the new executive role of marketing director.
Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
Special Group has appointed Rory Gallery to the position of head of strategy.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.