News
Music down, respect up
A Danish brewing company, Tuborg, is tackling excessive drinking by turning the music down.
Monthly Archives: August, 2017
News
Mercury casually cycles into phase two of its e-bike campaign
A year on from unveiling its refreshed brand, Mercury has released a campaign via FCB that celebrates the success of its e-bike push and continues to demonstrate its ‘Energy Made Wonderful’ messaging.
Movings & Shakings
Emma Bolser set to return to the tools as managing partner of media at Contagion
Emma Bolser has quickly found a new abode in the industry, becoming a partner at Contagion and taking over the reins of the media department.
News
Magazine Media Awards 2017: Bauer leads finalists, Tangible Media and Fairfax follow
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year’s Magazine Media Awards.
News
Steven Adams and Sports Inc. team up for charity golf event
NBA star Steven Adams is set to take to the green next month for a celebrity-filled charity golf tournament by Local sports television, media and events company Sports Inc. for Sports Pathways Trust.
Partner articles
Grooving On: TRB on radio’s enduring power
Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.
News
‘Let’s do this’ and other examples of changed slogans
Labour today announced that it would be jettisoning its previous slogan, ‘A fresh approach, for the more action-oriented, Nike-esque ‘Let’s do this’ to accompany new leader Jacinda Ardern as she heads into the final seven weeks of the campaign trail. We look at a few other examples of slogans that were dumped and replaced by others.
Movings & Shakings
Colenso BBDO lures Beth O’Brien and Thomas Darlow with creative group head roles
Colenso BBDO has appointed Beth O’Brien and Thomas Darlow as creative group heads at the agency.
News
Haier and The Block NZ lend a helping hand
To mark its partnership with The Block NZ, Haier has taken to the tools with former contestants to help Kiwis in need for a campaign via PR agency Sherson Willis.
News
Warehouse Stationery takes a bigger slice of production in-house; four roles affected at 99
StopPress understands that The Warehouse Stationery will be taking the production of its mailers in-house. PLUS: Spark Digital account moves to Shine.
News
Labour’s cheeky takedown of National
The Labour Party’s made a dig at the National Party in a clever online marketing ploy.
News
2017 Photos
The photographers snapping away at the Langham captured the glory and the banter of another great night in New Zealand marketing history.
News
The Compendium: 4 August
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
26 stations later: The Rock Founder Grant Hislop fuses coffee, vinyl and good tunes in new Tauranga radio brand
Tomorrow, Bay of Plenty music fans will get a new sound to feast their ears on as The Station goes to air on 105.4FM. Not only is it a new station, it’ll feature new music and is structured around new radio ideology. We speak to Founder Grant Hislop about where it all started, launching artists, local music and reconstructed formats.
News
Auckland Transport, Lion, Loyalty NZ and ANZ lead the finalist pack for TVNZ-NZ Marketing Awards
Leading the way at the finalist stage of the TVNZ-NZ Marketing Awards is Auckland Transport/AT Metro, which has been recognised as a finalist nine times, followed by Lion Breweries with six nods, and Loyalty NZ and ANZ both on five. VTNZ and Air New Zealand are also in the running with four finalist entries apiece.
News
Vincent Heeringa on crossing over to the grey side
Publishing veteran Vincent Heeringa recently left ICG to join communications firm Anthem PR. We chat to him about what it’s been like jumping the fence to join an industry that journos love to hate.
News
2017 Finalists
These companies have showed us their thinking and made it through as finalists in the 2017 TVNZ-NZ Marketing Awards.
News
‘Influencers aren’t just the face of the company’: WeAreTenzing’s Brooke Howard-Smith on authentic relationships
The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it’s helping to future-proof local athletes and why it puts influencers at the heart of a company.
Opinion
A zoological tour of automation: beware the duck-billed platypus
In his tour of marketing automation, Michael Goldthorpe has encountered a few colourful characters along the way.
News
Motion Sickness demonstrates Les Mills Grit in super slow motion
Les Mills and Motion Sickness are challenging gyms and their members to change their game in a new B2B turned B2C campaign that brings to life the music, movement and people behind Les Mills Grit.
Features
The next big trick is mass media
Advertising is an industry constantly focused on finding new ways to bedazzle and charm consumers. But in reaching too far into the digital hat, David Thomason reckons advertisers might be losing grip with what made the show effective in the first place.
News
Young & Shand makes a number of senior hires as it steers back to digital
As the debate over whether an agency should be a generalist or a specialist stews on, Young & Shand has doubled down in its commitment to digital with a string of senior hires.
News
How to become a beauty vlogger
Isreali beauty cosmetics retailer Super-Pharm and BBR Saatchi & Saatchi are on a mission to increase the number of local beauty vloggers with a Beauty Vlogger Academy.
Movings & Shakings
Three creatives bid farewell to Droga5 New York as they return to local agencies
Three creatives from Droga5 New York have been lured back to New Zealand to take up creative director roles, with Lisa Fedyszyn and Jonathan McMahon joining Ogilvy & Mather and Rory Mckechnie returning to DDB.
News
Slingshot shows parents still have the power
Slingshot reminds kids that the power still lies with their parents in a new spot by Track to promote its broadband and power bundle.
Opinion
Creating culture starts with listening
Dave Bowes argues that culturally relevant brands tend to listen to their audiences before choosing an angle.