From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy’s is advertising on billboards in popular video games.
New Zealand Jerky’s new ‘Serious Meat’ campaign is no laughing matter as comedian Tim Batt’s cow jokes fall ‘udderly’ flat.
Ever pressed ‘send’ on an email too early? We’ve all been there, and now so has The Daily Telegraph which accidentally published a story that Prince Philip was dead (he’s not).
With the foodie revolution well and truly underway, Cheetos doesn’t want to miss out on the fun as it opens its very first restaurant in New York City.
Kudos to New Zealand Jerky, Anchor, Tower, Air New Zealand and Wendy’s.
In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Anchor has unveiled the next round of its ‘Go Strong’ brand platform, via Colenso BBDO, to promote its new range of Anchor Protein+ products as the providers of the strength needed to get through life.
As part of Idealog’s Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here’s Wrestler’s Ben Forman.
Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has taken a stand with a bold new positioning that outlines what good looks like in 2017.
Sky put the running back in a marathon in a launch campaign for Game of Thrones season seven.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
Pak’nSave has celebrated its birthday by bringing out Stickman’s super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a SnapChat lens.
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
Wendy’s and Augusto are getting real about bacon addiction in a new camping to promote the new range of Baconator burgers.
FlexiGroup is targeting millennials with its new Oxipay product that fulfils their desire to manage their money without racking up long-term debt.
Through his Giggle Entertainment network of 1,200 screens across the country, Del Shaw hopes to entertain customers sitting in waiting rooms. And as it turns out, generating a few laughs also has some business potential.
The greatest marvels of architecture didn’t simply appear one day; they were built one brick at a time. As it turns out, ideas in advertising and design are no different.
Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.
Finalists have been announced for this year’s Best Design Awards. As always, they’re a pretty talented bunch.
Shortland Street stars have come out to encourage the country’s youth to hit the polls on election days by opening up about what matters to them in a campaign by TVNZ Blacksand and the Electoral Commission.
With Sky facing an onslaught of criticism from all directions, Receptive.tv’s Sam Aldred offers his advice on a few changes that could help the brand.
StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
Volkswagen has turned a car into art with a blind photographer.
DDB chief creative officer Damon Stapleton recently faced one of the tougher interviews of his career while in Cannes.