Partner articles
Do we still need to ask questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
Monthly Archives: August, 2017
Opinion
What if the right answer is wrong?
Damon Stapleton tells a personal story to show that doing something the wrong way can sometimes deliver a marvellous result.
Movings & Shakings
Sinead Boucher appointed CEO as Fairfax rebrands to Stuff
Sinead Boucher has been announced as the new chief executive officer of Fairfax Media’s New Zealand business, which is being renamed Stuff.
News
Ads of the Week: 22 August
Spark, Vodafone, Kiwibank, Banqer and Arnott’s show us how it’s done.
News
What would you do? Banqer challenges players to use their financial wits and escape debt
Would you blow all your money on a $900 drone? If so, prepare to face the consequences in Banqer’s new interactive YouTube series teaching kids about loans and debt.
News
Jono & Ben join the Vogel’s table
Jono and Ben assembled a motley crew of misfits to re-enact the well-loved Vogel’s spot.
News
Pead PR adds Southern Discoveries to the ledger
Independent communications agency Pead PR has picked up a tourism client after winning a competitive pitch for Milford Sound and Queenstown tour operator Southern Discoveries.
News
Augusto pulls together new Labour campaign ad in two weeks
Augusto has stepped into the political fray, helping Labour to pull together a TV ad featuring new party leader Jacinda Ardern.
News
Swipe right for a job
Forget video CVs and personality quizzes, a Cincinnati agency took a potential recruit on a date.
News
Big things come in small packages: Spark proves the power of little
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn’t matter when it comes to victories.
News
Pitch watch: Maritime NZ on the hunt for new agency partner
Government body Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB. The incumbent agency has declined to participate in the pitch.
News
Digital salaries report reveals New Zealand’s big earners
With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.
News
Kiwis prefer optimism and local brands according to Nielsen
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
News
“We’re all different, but we’re all New Zealand”: Vice and the Electoral Commission partner to appeal to younger voters
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), publications like Vice NZ are taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.
News
Vodafone warns not to rely on luck in pursuit of success
Vodafone is helping New Zealanders be business ready in a new ‘Fortune favours the ready’ campaign via FCB.
News
Father’s Day motivation
With Father’s Day fast approaching, we thought we’d look back at some of the heartwarming spots released in the US earlier this year.
News
The Compendium: 18 August
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Melanie Spencer joins Strategy Auckland as managing partner
Strategy Creative Auckland’s studio will have a new managing partner from Monday with Melanie Spencer stepping into the role.
Partner articles
Salted Herring’s quest to promote human-centric design
While an increasing number of companies are pushing design to the forefront, many clever companies are still missing out on the opportunities afforded by the benefits of creative design-led thinking. But as Wellington-based digital agency Salted Herring has found out, pushing web apps that provide rich human experiences and highly crafted design is proving to be the best way forward.
News
Arnott’s dunks into post-apocalyptic storytelling
Well butter my butt and call me a biscuit, Steve Hansen’s made his acting debut to save the world in an epic Arnott’s campaign. But does one of the clips step a little too close to the sexist line?
News
Make your mark on Burger Burger
Burger Burger is after a new summer uniform and it wants fans to design it for them through a Design Design competition.
Partner articles
Do you know where your ads are?
As the transparency and brand safety battles wage on, KPEX chief executive Richard Thompson believes it’s more imperative than ever for brands to be selective when choosing where to advertise.
News
Spotify gives its outdoor campaign a witty local twist
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Movings & Shakings
Movings/Shakings: 17 August
Industry happenings at TRA, Dentsu Aegis Network, Go Media and TVNZ.
Movings & Shakings
Facebook boosts ANZ Creative Shop team with four new creatives
Facebook has announced four significant hires to its Creative Shop to support the ANZ business.
News
Tower’s latest campaign via Barnes, Catmur & Friends Dentsu sees life in reverse
From a disastrous coffee spill to a waywardly thrown ball, Tower shows that whatever the world does, it can easily undo.
News
Music to parents’ ears
What’s a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.
News
Vodafone appoints UMS to manage Chinese digital marketing account
Chinese digital marketing agency United Media Solution (UMS) has been appointed by Vodafone New Zealand in order to engage more with Chinese New Zealanders.
Opinion
Facebook Watch: the latest player to grapple for the content throne
Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook’s growing interest in this space.
News
SMI agency ad spend figures: outdoor outpaces digital growth for FY 2016/2017
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.