NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
Monthly Archives: August, 2017
Dentsu Aegis Network has announced the acquisition of digital shop Little Giant, which will become linked with digital marketing agency Isobar.
Spark is giving Kiwi heartstrings a significant tug with its unconventional Father’s Day spot via Colenso BBDO.
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the ‘Finger Lickin’ Good’ platform.
Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.
Baka Bile, Eve’s Bush and Camp Firewood are just some of the marijuana brands at the centre of a new Netflix campaign. The Streaming juggernaut has partnered with marijuana dispensary Alternative Herbal Health Services (AHHS) to distribute 12 strains of marijuana based on ten of its shows.
Agency veteran Nick Harvey is leaving Colenso BBDO to take on the role of managing partner at Strategy Creative Christchurch.
My Kitchen Rules celebrity chefs Pete Evans and Manu Feildel sit at the head of a table that stretches across New Zealand in a new promo for season three of the show.
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
In a digital age, even the furriest among us are expected to have some level of digital nous. And animal behaviouralist Mark Vette has now taken it upon himself to train his canine companion Reggie in the art of Snapchat.
Stihl, Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
BNZ has launched its first major brand campaign in some time.
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?
Following the launch of Stuff Circuit’s documentary series The Valley, reporter Paula Penfold and editor and director Toby Longbottom share how they brought to life an investigation about New Zealand’s soldiers in Afghanistan.
Six months into 2017, marketing content and communications group WPP AUNZ has delivered a profit of $49.1 million before interest and tax, up 4.1 percent from the previous period.
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
While our nation’s iconic bird might not have wings, Air New Zealand has found a Kiwi that defies all expectations to fly the skies his own way with a little help from acting royalty Sam Neill.
Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
NZME has rolled out its election campaign with the help of a few children asking tough questions.